Public Relation and Brand Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

• Advantages of Strategic Marketing
• Definition of Strategic Marketing
• Key elements and objectives of it
• Challenges, benefits and important of SM for your company. Competitor evaluation, market analysis and marketing positioning The Market Mix that is how 4 Ps evolves into 7Ps.
• Market and Consumer Research
• Pros and Cons of 15 types of research
• Discover, analyse, part and target the right markets as per common factors. Create targeted, powerful and right messages
• Multiply the blend of communication methods.
• Consumer Behavior and Behavioural marketing theory.
• Brand Management
• Defining brand, its features and what do people invest in a brand?
• Develop, secure, enhance and maintain the long-term value of brand.
• Evaluate and select the right media and mix in order to promote the brand. Defend your brand to protect it when it is under attack. Top traps and tricks to avoid it.
• Recreate your brand after it is discredited or undermined.