Professional Marketing & Consumer Behaviour Mastery هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Course overview

The times are different, and a typical Marketing department is not more sufficient to compete with others. Marketing has evolved into game-changer, and well-defined marketing strategy results in the winning in the competition run. To build successful marketing tactic, you must understand the principles and aspects of modern customer behaviour, and associated wants and needs.

Client's behaviour is the vital and truly important aspect of marketing as it researches the reasons and motives on how and why people make decisions. Mastery in consumer behaviour provides understanding and ability to build and adjust marketing campaigns to customers` demands. This short Atton Institute course studies how customers make decisions, what can influence such decisions and how you can understand, predict and impact such. The modern environment is rapidly reshaping, and this course makes you professionally skilled in managing such challenges.

Open new opportunities for you by achieving Mastery in marketing and customer behaviour and know:

• Reasons and facts of rapid changes in consumer behavior
• Internal and external impacts of customers behaviour
• Best means to research clients experience and decision-making
• Use of synergy tactic of marketing and buyer behaviour
• Know what to anticipate from the future due to the changes

Course Content

• Introduction to Customer Behaviour and its explicit link with Marketing
• Consumer Behaviour Research and Marketing Strategy Mastery Essentials
• Role of Buyer Behaviour in the overall Marketing Strategy
• Researching Customer Behaviour to understand your potential Customers
• Fundamentals of Marketing and influence of Consumer Behaviour on Marketing
• Marketing at the times of the digital age— Business Ethics and Social Responsibilities
• Reasons for rapid Client Behaviour Changes and strategies to adapt to it
• Flexibility of Marketing strategy as the main trend for coming years.
• Internal impacts on Customer Behaviour as the Answer Customers Awareness
• Professional Research on External Impacts on Consumer Behaviour Pattern
• Economic issues and global changes and their direct impact on Clients Behaviour
• Customer Experience & Decision Making - mastering and controlling it
• Applying most effective tools to Obtain Meaningful Data on Clients Behaviour
• Efficient Marketing Strategy revision and Mastery with Client Emphasis
• Competent understanding of Buyer Behaviour and forthcoming Changes
• Conclusion and Recommendations along with Analyses of Successful Examples

What will you gain

The completion of this intensive Mastery Course gives the full range of benefits which are:

• Know customer behaviour to achieve greater company results
• Apply insights of principles and essentials of human behaviour
• Analyse the relationship between psychological and social aspects
• Make big step forward your knowledge and career advancement
• Study main models of consumer behaviour and its link to marketing
• Define and research buyer behaviour using metrics and KPIs
• Form marketing strategies based on studies of consumer behaviour
• Advise on solutions of external strategic challenges and complexities
• Obtain Mastery on the subject and become professionally confident
• Adjust marketing strategy with consideration of clients` motives
• Learn the customer behaviour existing and forthcoming changes

تحديث بتاريخ 17 October, 2019