Personal Selling and Sales هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Overview
What is Personal Selling in Marketing?
In the right hands, personal selling can be uniquely powerful and influential. Personal selling refers to the practice of using people - or the sales force - to sell products or services to customers on a person-to-person basis. Typically, it is the quality and appeal of the product/service combined with the way it is marketed that determines its success or otherwise. With personal selling, additional attributes like attitude, personal appearance, specialist product knowledge and the ability to establish rapport also factor in. For obvious reasons, the addition of the ‘personal touch’ can make an incredible difference in a sales and marketing environment.
Discover what it means to master the art of personal selling with this professional tutorial. Explore the role and importance of personal selling as part of a wider marketing mix, along with a series of important selling theories. Study a breakdown of the personal selling process, the qualities and character traits of effective salespersons and the unique benefits of successful personal selling.

Objectives
Explain the nature and importance of personal selling
Discuss the importance of sales promotion
Identify major tools used in sales promotion
Programme Content
Topics:
What is Personal Selling?
Importance of Personal Selling
Selling Theories
The Personal Selling Process
Qualities of a Good Salesperson
Sales Promotion
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. تحديث بتاريخ 12 November, 2017