Social Media Marketing Certification هذه الدورة تدرس باللغة الإنجليزية

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Social Media Marketing Certification validates your knowledge of the overall understanding of Social Media Marketing & its aspects

Learning Outcomes

• Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing Mix
• Be well-versed with all key Social Media Marketing platforms – Facebook, Instagram, LinkedIn, Twitter and Snapchat.
• Learn how to create content and build an effective content plan for social media marketing platforms
• Understand how to craft a strategy to drive brand awareness, leads and sales for businesses and brands, through social media marketing
• Leverage various tools to improve the efficiency of your Social Media Marketing efforts.

Complete Training Curriculum:

1. Introduction to Social Media 

Introduction to Social Media, Facebook Marketing and content creation For Social Media

• Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing mix.
• Learn how to create content and build an effective content plan for Facebook & Social Media marketing platforms.
• Use free online tools to create images and Video for Social Media

Video/Lesson 1: Introduction to Social Media

• Why should marketers care about SM?
• Introduction to various Social Media Platforms

Video/Lesson 2: Facebook Marketing

• Facebook Marketing Terminology
• Facebook Newsfeed Algorithm and key algorithm parameters
• Facebook Page Creation

Video/Lesson 3: Creating Content for Facebook & Social Media

• Why Content is the foundation of SMM
• Psychology of Social Sharing
• Building Content That is Inherently Shareable
• Leveraging visual content – Creating great images and Video/Lessons
• Engaging SM Content Examples & Case Studies

Tools for Content Creation: 

• Canva
• Legend 
• Adobe Spark

Facebook Marketing:

Facebook Marketing 

• Learn how to use Facebook Marketing & Facebook Ads to  drive brand awareness, leads and sales for businesses and brands,
• Learn how to measure the success of your Facebook marketing efforts

Video/Lesson 1: Facebook Marketing

• Facebook Page Best Practices
• KPIs to measure success
• Facebook Insights
• Facebook Video Best Practices
• Facebook Live
• Facebook Messenger & Chatbots
• Facebook Business Manager

Video/Lesson 2: Facebook Advertising

• Facebook Ad Campaign Objectives
• Facebook Ad Targeting

Quiz Week 2: Questions on Video/Lesson 1,2

Task Week 2 : 

• Create the perfect Facebook Page for Your Business
• Creating an effective strategy for building a community for your business on Facebook

Twitter & Linkedin Marketing 

Twitter & LinkedIn Marketing

• Learn how to use Twitter and LinkedIn to drive brand awareness, leads and sales for businesses and brands
• Learn how to measure the success of your Twitter and LinkedIn Marketing efforts

Video/Lesson 1: Twitter Marketing

• Introduction to Twitter
• Twitter Marketing Terminology
• Twitter Marketing for Brand Awareness
• Twitter Ads
• Twitter Analytics
• Twitter Tools – Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

Video/Lesson 2: LinkedIn Marketing

• Introduction to LinkedIn
• LinkedIn for Personal Branding
• Brand Marketing on LinkedIn
• LinkedIn Company Pages
• Linkedin Page Insights
• LinkedIn Advanced Search
• LinkedIn Premium
• LinkedIn Ads

4. Start with Snapchat & Instagram Marketing

Instagram and Snapchat Marketing

• Learn how to use Instagram and Snapchat for marketing
• Learn how to measure the success of your Instagram and Snapchat  Marketing efforts

Video/Lesson 1: Instagram Marketing

• The Instagram audience
• Why Instagram for business
• Optimizing your instagram business profile
• Crafting an Instagram content strategy
• Best Practices
• Influencer Marketing on Instagram
• Boomerang
• Analytics & Measurement
• Instagram Marketing Tools
• Instagram Ads

Video/Lesson 2: Snapchat Marketing

• Understanding Snapchat
• Snapchat for beginners
• Basic Snapchat Terminology
• Snapchat for business
• Building a following
• Driving Engagement
• Snapchat Geofilters
• Analytics & Measurement

Marketing & Social Media Marketing Strategy

Pinterest Marketing, SMM Tools and Creating a Successful Digital Marketing Strategy

• Learn how to use Pinterest for marketing
• Learn how to measure the success of your Pinterest Marketing efforts
• Craft a strategy to drive brand awareness, leads and sales for businesses and brands, through social media marketing.
• Leverage various tools to improve the efficiency of your Social Media Marketing efforts.

Video/Lesson 1: Pinterest Marketing

• Understanding Pinterest
• Pinterest for business
• Marketing on Pinterest
• Best Practices
• Leveraging Rich Pins
• Analytics & Measurement

Video/Lesson 2: SMM Tools

• Hootsuite 
• Buffer
• Tweetdeck
• SproutSocial

Video/Lesson 2: Crafting a successful social media strategy

• The 10-step framework for crafting a successful SM strategy
• Setting goals
• Building Content That is Inherently Shareable
• Creating Content for multiple platforms
• Generating content ideas and building a plan
• Effective Content Distribution
• Evaluating success

تحديث بتاريخ 06 November, 2019