- مدة الدورة التدريبية: 30 To 120 Hours إبدأ الآن
- معتمدة من قبل: Intl. Council for Online Educational StandardsCPD
- الشهادة:
- طريقة تقديم الدورة: عبر عرض الفيديو
تفاصيل الدورة
Billions of people are using social media each month. Know how to get brands in front of customers, drive traffic to your website from social channels and boost salesUsing social media to market your business is not an ;It is vital. Facebook has more than two billion active users a ;LinkedIn has hundreds of millions of monthly active users.
Imagine how much extra business you can attract if you can get in front of these ;Can you afford not to be on social media?
But which social media platform should you use (so many people get this wrong)? How do you get people to like you? Follow you? Share your content? What content should you create for social media? How do you know what works for you?
Simply follow the steps by course tutor and social media manager Latasha James, who has a wealth of experience working with Fortune 500 companies and now loves helping clients double their incomes.
With her help, you will:
Promote your business to billions of social media users
Set up each social media platform for your business, such as Facebook, Instagram, LinkedIn, Twitter
Post effectively on the right platform for you
Reach out and engage with potential customers
Measure your success on social media
Thrive in the global marketplace
Social media is evolving and changing rapidly. You can’t afford to get left ;
Whether you run a business but don’t have a clue how to use social media or you have the drive to become a social media manager, this course will be invaluable to you.
What marks this course apart?
This course follows a well-structured syllabus designed by experts
We will walk you through everything you need to know on the topic in easy-to-understand, jargon-free language
The courses are designed around you. You can study when and where it suits you
The course is accredited by ICOES. A certificate is available to download immediately on completion of the course
We have a 5-star customer support team which is there to assist students every step of the way
More than 95% of our students would recommend our courses to their friends.
COURSE BREAKDOWN
Module 1: Introduction And Strategy
Meet your tutor, social media manager and YouTuber, Latasha James
How this course will help you
How to develop a content strategy for any platform
Choosing the right platforms
Setting the correct goals
How to create well designed social media content
Creating a content calendar and tools for content scheduling
Measuring Key Performance Indicators (KPIs)
Module 2: Facebook
Facebook setup and walkthrough
Content strategy to get the most out of Facebook
Facebook Groups moderation
Facebook customer service 101
Facebook ads 101
How to use Facebook analytics
Module 3: Instagram
Instagram setup and walkthrough
Content strategy to get the most out of Instagram
Scheduling tools for Instagram
Instagram hashtag strategy
Instagram Story strategy
Instagram Live strategy
Instagram engagement strategies
Instagram ads 101
How to use Instagram Analytics
Module 4: Linkedin
Company profile platform setup and walkthrough
Personal profile platform setup and walkthrough
Content strategy to get the most out of LinkedIn
Thought leadership and employee advocacy strategy
LinkedIn ads
How to use LinkedIn analytics
Module 5: Twitter
Twitter setup and walkthrough
Content strategy to get the most out of Twitter
Twitter hashtag strategy
Twitter engagement strategies
Using Twitter for customer service 101
How to use Twitter analytics
Module 6: Working As A Social Media Manager
What does a social media manager do?
How to find work as a social media manager
How to become a freelance social media manager
Building a social media manager resume: final thoughts and tips تحديث بتاريخ 29 June, 2020
وظائف مناسبة لهذه الدورة
Social Media Manger (m/w/d) , Social Media Specialist , Social Media Expertنبذة عن معهد International Open Academy
All IOA courses are created by an international team of professional online educators with years of experience across a variety of industries. You can benefit from a wealth of hands-on knowledge and get the inside track on working within the industries that interest you most.
Teaching 200,000 + 11,000 new students every month, from over 131 countries. As all study is completed online, you can learn anywhere, anytime that suits you.