عبر الإنترنت
London Institute of Business & Management Digital Marketing Diploma - Level 3 London Institute of Business & Management
  • مدة الدورة التدريبية: 9 ساعات إبدأ الآن
  • معتمدة من قبل: CPD Qualification Standards
  • الشهادة:
  • طريقة تقديم الدورة: عبر عرض الفيديو

تفاصيل الدورة

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Our best-selling Digital Marketing Diploma – Level 3 is designed to provide you with an introduction to key digital marketing specialism’s, from mobile marketing and social media marketing to Email marketing.

At the completion of the Digital Marketing Diploma – Level 3, you will become a Certified Digital Marketing Professional. Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital ;Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you’ll learn everything you need to excel in your digital marketing career.

No hidden fees, only pay the price of the course which includes exam fees.

Recognized qualification upon successful completion of the course

Key features of the course:
  • Lifetime access to the course
  • No hidden fees, only pay the price of the course which includes exam fees.
  • Recognized qualification upon successful completion of the course
  • Study from anywhere, anytime, whenever it is convenient for you.
  • Affordable and engaging e-learning study materials
  • Study at your own pace from tablet, PC or smartphone
  • Online tutor support when you are in need.
COURSE CURRICULUM:

Digital Marketing:
  • Sales and Marketing
  • How Internet Marketing Works
  • How To Make Money With Internet Marketing
  • What is Affiliate Marketing
  • Competition in Internet Marketing
  • Researching in Internet Marketing
  • Desperate Niches
  • Profitable Niches
  • Clickbank
  • What is Traffic?
  • Traffic vs. Relevance
  • Article Marketing
  • Paid forms of Traffic
  • Paid forms of Traffic
  • Search Engine Optimization
  • Search Engine Optimization
  • Best SEO Practice
  • Blogs – WordPress
  • Email Marketing
  • Email Marketing
  • Internet Marketing Strategy
  • Your own website vs free options online
  • Your own website vs free options online
Social Media:
  • What is Social Media
  • The Growth of Social Media
  • Conducting Market Analysis
  • Auditing Social Media
  • Corporate Culture and Social Media
  • Social Media Goals vs. Business Goals
  • Types of Social Media Platforms
  • The Social Media Policy
  • Creative Commons
  • Brand Marketing
  • Keyword Selection
  • Content Marketing on Social Media
  • Content Development
  • Understanding the Popular Platforms
  • Traditional Website Advertising
  • Social Media Documentation and Schedules
  • Project Management Software
  • The Community Manager Role
  • Importance of Voice Consistency
  • Organizational Customer Services
  • Social Media Triage
  • Online versus Personal Interactions
  • Social Media Analytics
  • Goal Value
Social Media Marketing:
  • Introduction
  • Understanding the Value of Social Media Buzz and What It Can Do For Your Business
  • Developing a Winning Social Media Marketing Plan
  • Setup and Manage a Facebook Page That Works
  • Tweet Your Way to Online Prominence
  • Build Your Network with LinkedIn
  • Captivate Your Audience with YouTube
  • Conclusion
Internet Marketing:
  • Introduction: what is affiliate marketing?
  • Why affiliate marketing is awesome
  • Finding a profitable niche
  • Choosing an affiliate product
  • The advantages of click bank
  • Analyzing the click bank marketplace
  • Creating your hop link
  • Creating a free blog
  • Performing effective keyword research
  • Creating an optimized post
  • Posting to your blog
  • Promoting your blog: an overview
  • Promotion: article marketing
  • Promotion: social bookmarking
  • Promotion: blog commenting
  • Additional promotion tips
  • Creating your own website
Search Engine Optimization:
  • What is search engine optimization?
  • Search engines that use SEO
  • Using SEO in website text
  • Using SEO for google ads
  • Using SEO for article marketing
  • Using SEO in press releases
  • Using longtail keywords
  • Using Google to discover the best keywords
  • SEO for video ads
  • SEO in photos
  • Blogging with SEO marketing
  • Using an SEO company
SEO Techniques:
  • Introduction to SEO
  • Improve Engagement to Improve Rankings
  • Make Your Existing Pages Longer
  • Focus on YouTube SEO
  • Improve Site Speed
  • Focus on Topics Instead of Keywords
  • Build Backlinks
  • Reporting and Analytics
  • Technical Optimization
  • Local SEO and Listings
  • Guest posting
  • Effective Seo Tools
Email Marketing:
  • Introduction to Email Marketing
  • Using Email Marketing Software
  • Building Email Lists by Quantity
  • Building Email Lists by Quality
  • Crafting an Email
  • Analyzing and Tracking Your Email Marketing Strategy
Email Marketing Secrets:
  • Introduction
  • 4 Crucial Things You Need To Do To Build your List
  • Ways To Get Your Opt-In Subscribers To Trust You Quickly
  • Tips To Build A List Of Eager Subscribers
  • Easy Ways To Grab Your Reader’s Attention In Your Subject
  • Effective Techniques To Get Your Subscribers Begging For More
  • Can You Really Use Articles To Build Your List?01:00:00
  • Things To Consider When Publishing A Newsletter01:00:00
  • The 3 Things To Avoid When Emailing Your List01:00:00
Digital Marketing Strategies:
  • Introduction to Internet Marketing and Reputation Management
  • How to Optimize Your Site for Every Stage of the Buy Cycle
  • Build Impression on Your Site
  • Types of Link Building
  • Importance of Landing Pages
  • Difference Between Internet Marketing and Online Customer Service
  • Concept Of Affiliate Programs
  • About Of Google Analytics
  • Online Press Releases
  • How to Get Traffic from Twitter
  • Importance of Testing E-Mail Messages
  • What is Viral Marketing
  • What is Email Marketing
  • Difference Between Images and Video
  • How to Internet Marketing on Facebook
  • What is Search Engine Optimization(SEO)?
  • Understanding Search Results
  • How to Attract Customer to Your Product?
  • Time Makes Money
  • How to Test a Landing Page
  • Best Web Writing
  • Ways to use Humor in Your Internet Marketing
  • Coupon Codes
  • When to Pull the Plug
Facebook Marketing Basics:
  • Introduction to Facebook
  • Why You Should Care
  • Setting up a Facebook Page
  • How to Get More Likes for Your Facebook Page
  • Facebook Advertising
  • How Much Does Facebook Advertising Cost?
  • Marketing on Facebook
  • Create a Content Calendar
  • Understanding Edge Rank & the Art of Engagement
Twitter Marketing:
  • Twitter for business
  • Top Twitter tips
  • Twitter is
  • Business terms
  • Why use Twitter for marketing
  • Twitter marketing basics
  • Twitter metrics
  • Your bio
  • When to tweet
  • Building your community
  • Generating leads
  • Real-time Twitter marketing
  • Engagement
  • Twetiquette (tweeting etiquette)
Instagram Marketing:
  • What is Instagram?
  • Instagram for Business
  • Instagram & Community
Google Adwords:
  • Benefits of online advertising and AdWords
  • Choosing a campaign type
  • Measure your results
تحديث بتاريخ 08 December, 2023

المتطلبات

There is no experience or previous qualifications required for enrolment on this course. It is available to all students, of all academic backgrounds.

نبذة عن معهد London Institute of Business & Management

London Institute of Business and Management provide comprehensive courses related to Microsoft Office ,business and other. Microsoft Office is the most popular program that is used by most of the administrative positions around the world. It is the combination of several applications like Microsoft Word, Microsoft Excel, Microsoft Access, Microsoft PowerPoint and Microsoft Outlook. Each has their specific functionality. Unlike other institutions, London Institute of Business and Management provide Microsoft Office Management courses with a special focus on the use of Microsoft Office programs in the business world.

Finally, London Institute of Business and Management include courses related to administrative positions like Personal Assistant, Secretary and virtual assistant course. These courses will help you to gain knowledge and skills required to deal with day-to-day responsibilities that may be encountered when you are in these post.

In short, we offer comprehensive courses related to Microsoft Office, Business .With the classes, we try to help students to achieve their business and corporate goals. The course also assists people to obtain particular career ambitions. We believe that the right training for the right candidate helps them to gain their objectives and prosperity. 

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