Digital Marketing Diploma - Level 3

Course details

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.
Our best-selling Digital Marketing Diploma - Level 3 is designed to provide you with an introduction to key digital marketing specialism's, from mobile marketing and social media marketing to Email marketing.

At the completion of the Digital Marketing Diploma - Level 3, you will become a Certified Digital Marketing Professional. Becoming a Certified Digital Marketing Professional will provide you with a strong foundation in the core concepts of digital ;Your Professional Diploma in Digital Marketing will give you an in-depth understanding of how to effectively strategize and implement powerful digital marketing campaigns that convert. From social media marketing to search marketing, you'll learn everything you need to excel in your digital marketing career.

No hidden fees, only pay the price of the course which includes exam fees.

Recognized qualification upon successful completion of the course

Key features of the course:

• Lifetime access to the course
• No hidden fees, only pay the price of the course which includes exam fees.
• Recognized qualification upon successful completion of the course
• Study from anywhere, anytime, whenever it is convenient for you.
• Affordable and engaging e-learning study materials
• Study at your own pace from tablet, PC or smartphone
• Online tutor support when you are in need.

COURSE CURRICULUM:

Digital Marketing:

• Sales and Marketing
• How Internet Marketing Works
• How To Make Money With Internet Marketing
• What is Affiliate Marketing
• Competition in Internet Marketing
• Researching in Internet Marketing
• Desperate Niches
• Profitable Niches
• Clickbank
• What is Traffic?
• Traffic vs. Relevance
• Article Marketing
• Paid forms of Traffic
• Paid forms of Traffic
• Search Engine Optimization
• Search Engine Optimization
• Best SEO Practice
• Blogs - WordPress
• Email Marketing
• Email Marketing
• Internet Marketing Strategy
• Your own website vs free options online
• Your own website vs free options online

Social Media:

• What is Social Media
• The Growth of Social Media
• Conducting Market Analysis
• Auditing Social Media
• Corporate Culture and Social Media
• Social Media Goals vs. Business Goals
• Types of Social Media Platforms
• The Social Media Policy
• Creative Commons
• Brand Marketing
• Keyword Selection
• Content Marketing on Social Media
• Content Development
• Understanding the Popular Platforms
• Traditional Website Advertising
• Social Media Documentation and Schedules
• Project Management Software
• The Community Manager Role
• Importance of Voice Consistency
• Organizational Customer Services
• Social Media Triage
• Online versus Personal Interactions
• Social Media Analytics
• Goal Value

Social Media Marketing:

• Introduction
• Understanding the Value of Social Media Buzz and What It Can Do For Your Business
• Developing a Winning Social Media Marketing Plan
• Setup and Manage a Facebook Page That Works
• Tweet Your Way to Online Prominence
• Build Your Network with LinkedIn
• Captivate Your Audience with YouTube
• Conclusion

Internet Marketing:

• Introduction: what is affiliate marketing?
• Why affiliate marketing is awesome
• Finding a profitable niche
• Choosing an affiliate product
• The advantages of click bank
• Analyzing the click bank marketplace
• Creating your hop link
• Creating a free blog
• Performing effective keyword research
• Creating an optimized post
• Posting to your blog
• Promoting your blog: an overview
• Promotion: article marketing
• Promotion: social bookmarking
• Promotion: blog commenting
• Additional promotion tips
• Creating your own website

Search Engine Optimization:

• What is search engine optimization?
• Search engines that use SEO
• Using SEO in website text
• Using SEO for google ads
• Using SEO for article marketing
• Using SEO in press releases
• Using longtail keywords
• Using Google to discover the best keywords
• SEO for video ads
• SEO in photos
• Blogging with SEO marketing
• Using an SEO company

SEO Techniques:

• Introduction to SEO
• Improve Engagement to Improve Rankings
• Make Your Existing Pages Longer
• Focus on YouTube SEO
• Improve Site Speed
• Focus on Topics Instead of Keywords
• Build Backlinks
• Reporting and Analytics
• Technical Optimization
• Local SEO and Listings
• Guest posting
• Effective Seo Tools

Email Marketing:

• Introduction to Email Marketing
• Using Email Marketing Software
• Building Email Lists by Quantity
• Building Email Lists by Quality
• Crafting an Email
• Analyzing and Tracking Your Email Marketing Strategy

Email Marketing Secrets:

• Introduction
• 4 Crucial Things You Need To Do To Build your List
• Ways To Get Your Opt-In Subscribers To Trust You Quickly
• Tips To Build A List Of Eager Subscribers
• Easy Ways To Grab Your Reader's Attention In Your Subject
• Effective Techniques To Get Your Subscribers Begging For More
• Can You Really Use Articles To Build Your List?01:00:00
• Things To Consider When Publishing A Newsletter01:00:00
• The 3 Things To Avoid When Emailing Your List01:00:00

Digital Marketing Strategies:

• Introduction to Internet Marketing and Reputation Management
• How to Optimize Your Site for Every Stage of the Buy Cycle
• Build Impression on Your Site
• Types of Link Building
• Importance of Landing Pages
• Difference Between Internet Marketing and Online Customer Service
• Concept Of Affiliate Programs
• About Of Google Analytics
• Online Press Releases
• How to Get Traffic from Twitter
• Importance of Testing E-Mail Messages
• What is Viral Marketing
• What is Email Marketing
• Difference Between Images and Video
• How to Internet Marketing on Facebook
• What is Search Engine Optimization(SEO)?
• Understanding Search Results
• How to Attract Customer to Your Product?
• Time Makes Money
• How to Test a Landing Page
• Best Web Writing
• Ways to use Humor in Your Internet Marketing
• Coupon Codes
• When to Pull the Plug

Facebook Marketing Basics:

• Introduction to Facebook
• Why You Should Care
• Setting up a Facebook Page
• How to Get More Likes for Your Facebook Page
• Facebook Advertising
• How Much Does Facebook Advertising Cost?
• Marketing on Facebook
• Create a Content Calendar
• Understanding Edge Rank & the Art of Engagement

Twitter Marketing:

• Twitter for business
• Top Twitter tips
• Twitter is
• Business terms
• Why use Twitter for marketing
• Twitter marketing basics
• Twitter metrics
• Your bio
• When to tweet
• Building your community
• Generating leads
• Real-time Twitter marketing
• Engagement
• Twetiquette (tweeting etiquette)

Instagram Marketing:

• What is Instagram?
• Instagram for Business
• Instagram & Community

Google Adwords:

• Benefits of online advertising and AdWords
• Choosing a campaign type
• Measure your results

Updated on 08 December, 2023