Certification in Marketing هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Course Outline
By the end of the course, participants will be able to:

• Define the marketing framework of a business organization
• Conduct marketing audits and analysis to better examine the micro and macro environments
• Combine best practices, tools, and models to implement an effective marketing and sales management system
• Develop strategies, initiatives, and programs to build and sustain a competitive market advantage
• Apply planning and the execution of advanced marketing strategies to enhance organizational results

For Whom is this course?
The training course will be of interest to a wide range of marketing, PR, communications, sales, and operations professionals. It is of special value to marketing managers in firms, businesses, organizations, and institutions of all sizes and in all sectors.
 
Target Competencies

• Marketing planning
• Marketing audits
• Macro and microenvironments analysis
• Marketing communications
• Marketing research

 What will You study?

• Principles of Marketing Management
• Consumer Behavior
• Marketing Strategy
• Social Marketing

• Marketing concepts
  • Marketing management defined
  • Evolution of the marketing concept
  • Differences between marketing and selling
  • Scope of marketing management
  • Setting the scene: the marketing mix
  • Using the 4Ps marketing mix model
• Marketing audit and planning
  • Understanding the marketing environment
  • Various marketing analysis techniques
    • 'PEDSTLE' analysis
    • 'SWOT' analysis
    • The five forces model (M. Porter)
    • Customer analysis
    • Competitive analysis
  • The marketing audits
  • Marketing planning
• Market segmentation, targeting, and positioning
  • Market segmentation defined
  • Basis of market segmentation (B2C)
  • Basis of market segmentation (B2B)
  • Criteria for successful segmentation
  • Market targeting
  • Market positioning
  • Steps in market segmentation, targeting, and positioning

• Marketing communication and campaigns
  • Elements of the communication process
  • Steps in creating a promotional campaign

تحديث بتاريخ 23 September, 2023