تفاصيل الدورة

Objective
  • Understand the purpose and use of NLP sales skills.
  • Be comfortable identifying and working with a client's map of the world.
  • Build rapport with a client, quickly and easily.
  • Be confident identifying and working with a client's meta programs.
  • Understand the psychology of persuasion and its use in sales presentations.
  • Structure and deliver a powerful, convincing presentation.
Outline
  • Delegates present a typical customer presentation.
  • Presentations are assessed and broken down under course criteria.
  • Introduction to NLP sales skills.
  • NLP - the human brain and how to influence it.
  • VAK - developing the ability to speak everyone's language.
  • Discovering each client's unique buying map.
  • Motivations - when to use the carrot, and when to use the stick.
  • Rapport building techniques.
  • Using meta-programs to subtly create desire.
  • Structuring your presentation - what do I want my audience to THINK, FEEL and DO?
  • Presentations are re-designed with the day's learning in mind.
  • Sections of the presentations are re-presented with coaching.
  • The psychology of persuasion.
  • Structuring your presentation in order to psychologically influence the audience's decision-making process.
  • Hitting the client's 'value based' buttons.
  • Selling the benefits - sell the sizzle NOT the sausage.
  • When and how to encourage/manage questions and objections.
  • Selling through our stories.
  • Practical activities to spice up the presentations.
  • Visual aids and maintaining interest.
  • Using notes.
  • Moving away from PowerPoint™.
  • Individual coaching on personal presentation.
  • Talking and walking, power pausing, body language, voice, pace etc.
  • Closing the client - understanding when and how.
  • Delegates will restructure their presentations.
  • Video feedback.
  • Practical application exercises.
  • Final presentations.
  • Intensive 1-2-1 coaching and video feedback from facilitator.
  • Handling worse case scenarios
تحديث بتاريخ 16 May, 2024

المتطلبات

There are no eligibility requirements to attend this course.

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