تفاصيل الدورة
BRAND NEW COURSE PUBLISHED DECEMBER 21, 2016 - Did you know that consultants who follow a public relations marketing strategy designed specifically for Consultants connect more with the exact people who buy consulting services? Not understanding how to use public relations can make or break your consulting business. In Part 9 of Marketing for Consultants Series of Courses by Fearless Entrepreneur Academy's lead instructor and course developer Louise Anne Maurice you learn PR for Consultants, media kit & media interview skills plus publicity strategies to sell more consulting services. Read the FAQ for more details:
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Frequently Asked Questions:
Who needs this Marketing for Consultants Part 9 Public Relations Course?
- This public relations marketing course is ideal for consultants who are just starting their consulting business and don't have a plan to market to their ideal market 24-7 while they sleep.
- Marketing for Consultants Part 9 Public Relations Course is ideal for consultants who are struggling to get and keep clients.
- Do not take this course if you already understand public relations, how to create a media kit and interview with the media and how to use publicity in an overall marketing plan to market your consulting services 24-7.
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Why should I enroll in Marketing for Consultants Part 9 Public Relations Course?
- Eliminate the fear of marketing by learning proven public relations methods that work.
- No more frustration and struggling to figure out how to market your consulting services 24-7 because you walk away with a complete PR marketing plan.
- Save time and money after learning public relations essentials to follow, mistakes to avoid, public relations strategies and PR best practices to use in your overall marketing plan.
- Become more confident and successful as a Consultant as you learn the exact public relations blueprint, media kit creation strategies, media interview skills and publicity basics for developing your expert positioning online that sets you up as the only viable solution your client needs.
- With your completed public relations marketing plan designed specifically for Consultants, you will have the essential foundation pieces to market your consulting services with less effort and more confidence.
- Whether you work with corporate clients or individual clients, after you complete this public relations marketing course you will market your consulting services the right way.
- Discover how to use public relations marketing tactics strategically in your consulting services marketing plan on a daily basis.
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What will I learn in Marketing for Consultants Part 9 Public Relations Course?
Section 1 Public Relations for Consultants
Public relations plan simplified for consultants. In this section you are introduced to the essential information about public relations and how to create a buzz about your consulting business 24-7 and while you sleep.
Lecture one Public Relations Insights for Consultants
Are you a new consultant? How can public relations help you be successful as a consultant? In this introductory lecture by Fearless Entrepreneur Academy lead instructor Louise Anne Maurice you learn the foundation piece of public relations for every successful marketing plan.
Lecture two READ: Public Relations Quick Start Guide for Consultants
Are you new to Fearless Entrepreneur Academy? Then read this quick start guide for Consultants with 10 key points that will help you make the most of this public relations marketing course for consultants.
Section 2 PR for Consultants
PR plan that every Consultant needs to connect with prospective clients 24-7. In this section you discover the inside secrets to developing a PR marketing plan that pulls in your target market and sets you up as the only consulting solution.
Lecture one [Consultants PDF Download] What is public relations?
Do you have a public relations strategy for your consulting business? Most consultants don't know how to use public relations to improve their consulting business presence and in this lecture you will discover the key components that comprise a successful public relations strategy. You walk away with exercises that help you feel confident with public relations.
Lecture two [Consultants Activity] public relations starts here
Did you know that unsuccessful consultants never implement a public relations plan? In this lecture you learn step by step the simple public relations plan to follow and discover the best practices to use. You are given a simple public relations activity to complete.
Lecture three [Consultants Exercise] public relations mistakes to avoid
What happens to consultants when they don't understand public relations? People don't buy your consulting services. In this lecture you discover public relations mistakes to avoid and learn what you need to do instead. When you have this information you will be more successful as a consultant. You also receive a public relations exercise that you can implement right away.
Lecture four [Consultants Mini-Project] public relations plan
What are the essential aspects to a successful public relations plan? In this lecture you will learn public relations plan best practices so that your consulting business gets notice. You are given a mini project to complete that helps you implement what you've learned.
Lecture five [Consultants Exercise] public relations best practices
What are some of the best ways that well-known companies connect with their target market online? In this lecture you discover public relations best practices that you can apply to your consulting business. When you follow these public relations best practices your consulting business is identified as successful. You are given a simple exercise to complete that helps you implement what you've learned.
Lecture six [Consultants Activity] public relations resources
Wouldn't it be great to have a resource that walks you through step-by-step exactly what you need to do to make public relations work for your consulting business? In this lecture you get to look over my shoulder as I walk you through the key components of a public relations resource that shows you how to connect with the people that most want your consulting services. You're given a simple activity to complete that helps you implement what you've learned.
Lecture seven [Consultants Project] public relations application
Successful consultants know that the best way to learn is by doing. In this lecture you are given a step-by-step guide for putting together everything that you have learned in this section on public relations for consultants.
Section 3 Media Kits for Consultants
Media kit creation to take your consulting business success to a new level. In this section you learn how to develop professional media kits for both online and off-line.
Lecture one [Consultants PDF Download] what is a media kit?
Do you know how to develop a media kit for your consulting business? Most consultants don't know how powerful a professional media kit is for marketing and in this lecture you will discover the key components that comprise a successful media kit/press kit for consultants. You walk away with a simple exercise that helps you feel confident.
Lecture two [Consultants Activity] media kit benefits
Did you know that most consultants make mistakes when they are developing a media kit that negatively impact their consulting business? Without understanding the relationship between media kits and the importance it holds for your consulting business, it is difficult to make connection with the people that want and need the solutions your consulting services offer. In this lecture you learn step-by-step what you need to do to develop a media kit to market your consulting business. You are walked through a simple activity that helps you use e-mail the right way.
Lecture three [Consultants Exercise] media kit best practices
What happens to consultants when they don't follow media kit best practices? People don't find out about your consulting services. In this lecture you discover the media kit foundation pieces that are essential to your success online. When you have this information you will be more successful as a consultant. You also receive an exercise that you can implement right away.
Lecture four [Consultants Mini-Project] media kit insider
What is an essential piece that every professional media must have? Consulting businesses that take the time to get this essential piece of information make a great first impression! In this lecture you will learn the tricks to creating a polished media kit campaign so that your consulting business can make a strong first impression. You are given a mini project to complete that helps you implement what you've learned.
Lecture five [Consultants Exercise] 10 steps to creating a media kit
Do you know what must be included in your media kit to get positive attention for your consulting business? In this lecture you discover media kit best practices that you can apply to your consulting business. When you follow these best practices you find your media kit is a great way to market your consulting services. You are given a simple exercise to complete that helps you implement what you've learned.
Lecture six [Consultants Activity] media kit resources
Do you know how to easily build a media kit that helps you meet prospective consulting clients online? What if you had a step by step guide that showed you how to easily build a media kit? In this lecture you get to look over my shoulder as I walk you through a free resource that is simple to follow. You're given a simple activity to complete that helps you implement what you've learned.
Lecture seven [Consultants Project] media kit application
Successful consultants know that the best way to learn is by doing. In this lecture you are given a step-by-step guide for putting together everything that you have learned in this section on media kits for consultants.
Section 4 Media Interviews for Consultants
Media interviews step by step guide for consulting business success. Do you know what separates you from other consultants? In this section you learn how to differentiate yourself and develop a strategy that sets you up for success when being interviewed by media.
Lecture one [Consultants PDF Download] what is a media interview?
Did you know that being interviewed by the media is one of the fastest ways to grow your consulting business? If you do it the right way! Most consultants don't take full advantage of sharing their expertise so that people get to know you, like you and trust you. In this lecture you will discover the key components of successful media interviews so that you are successful. You walk away with exercises that help you feel confident with media interviews.
Lecture two [Consultants Activity] media interview mistakes to avoid
Do you know the number one reason why consultants are unsuccessful when being interviewed about their consulting business? They haven't taken the time to learn what you are going to learn in this lecture. Your media interview efforts will not be successful unless you follow this step-by-step activity and implement what you learn.
Lecture three [Consultants Exercise] media interview best practices
What happens to consultants when they don't fully embrace every aspect of their business? People don't connect with your authenticity and buy your consulting services when you have a bad interview with the media. In this lecture you discover the secret to successful media interviews through understanding some more mistakes that you have to avoid. When you have this information you will be more successful with your media interview strategy. You also receive an exercise that you can implement right away.
Lecture four [Consultants Mini-Project] media interview do's and don'ts
When was the last time you assessed your media interview skills? Most consultants don't take the time to assess what is working and what is not working as it relates to the specific skills needed to be successful in media interviews; and it's not what you think. In this lecture you will learn a strategy and how to use it to develop your media interview skills. You are given a mini project to complete that helps you implement what you've learned.
Lecture five [Consultants Exercise] media interview strategy
Did you know that developing a media interview strategy exponentially grows your consulting business? In this lecture you discover the step-by-step process for developing a media interview strategy. When you follow these best practices your consulting business is positioned for success online. You are given a simple exercise to complete that helps you implement what you've learned.
Lecture six [Consultants Activity] media interview resources
Does the thought of being interviewed by the media overwhelm you? Confidence is essential to your success in media interviews. In this lecture, I walk you through a free resource so that you connect with the people that most want your consulting services solutions. You're given a simple activity to complete that helps you implement what you've learned.
Lecture seven [Consultants Project] media interview application
Successful consultants know that the best way to learn is by doing. In this lecture you are given a step-by-step guide for putting together everything that you have learned in this section on media interviews for consultants.
Section 5 Publicity for Consultants
Publicity simplified for consultants. In this section you discover the basics of publicity that will put your consulting business in the spotlight without it costing you a small fortune.
Lecture one [Consultants PDF Download] what is publicity?
You have ever wondered how to market your consulting business using publicity? How do you feel about people knowing about your business? Most consultants don't have publicity strategy and in this lecture you will discover the key components so that you are successful as a consultant. You walk away with exercises that help you develop the foundation pieces to success.
Lecture two [Consultants Activity] publicity building blocks
Do you know the number one reason why consultants are unsuccessful using publicity to market their consulting business? They haven't taken the time to learn what you are going to learn in this lecture. Your consulting business is meant to do one thing and one thing only. Follow this step-by-step activity and implement what you learn.
Lecture three [Consultants Exercise] publicity mistakes to avoid
How can publicity help you reach your potential clients so they learn about your consulting business? In this lecture you discover the publicity mistakes to avoid so you connect with more of the right people. When you have this information you will be more successful as a consultant. You also receive an exercise that you can implement right away.
Lecture four [Consultants Mini-Project] publicity best practices
Do you know how to write a press release so that it markets your consulting business while you sleep? Most consultants don't take the time to develop these best practices in writing press releases and in this lecture you learn a simple press release strategy that you can use. You are given a mini project to complete that helps you implement what you've learned.
Lecture five [Consultants Exercise] publicity essentials
Did you know that well-known consulting businesses use press releases to get the word out about their business? In this lecture you discover only the essential information you need to make publicity using press releases work for your consulting business. When you follow these best practices plus use the free press release service, your consulting business is positioned for success. You are given a simple exercise to complete that helps you implement what you've learned.
Lecture six [Consultants Activity] publicity resources
Wouldn't it be great to have a template that you can use to make publicity easier? In this lecture you get to look over my shoulder as I walk you through a publicity resource and how to use it for your consulting services. You're given a simple activity to complete that helps you implement what you've learned.
Lecture seven [Consultants Project] publicity application
Successful consultants know that the best way to learn is by doing. In this lecture you are given a step-by-step guide for putting together everything that you have learned in this section on publicity for consultants.
Section 6 Public Relations Success for Consultants
Public relation success for consultants continues when you are up to date with the latest information. This section will help you spend less time and money on marketing.
Lecture one Consultants' public relations success plan
Congratulations for completing marketing for consultants' course number nine on public relations. Remember you have lifetime access to this course and can always return for mentoring and guidance as you implement what you have learned in this public relations course for consultants. You will also receive up-to-date information on the latest public relations strategies so that your consulting business can be a market leader.
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When and where can I take Marketing for Consultants Part 9 Public Relations Course?
- At Fearless Entrepreneur Academy, we have chosen to use Udemy; a state-of-the art e-learning platform that continues to be a global leader in online learning delivery.
- Come to class ready to learn when it is convenient for you. You have access to the Udemy e-learning platform 24-7 wherever and whenever you want to learn.
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How much does Marketing for Consultants Part 9 Public Relations Course cost?
- Marketing for Consultants Part 9 Public Relations Course was designed to give you an exceptional learning experience similar to a high-level training seminar for Consultants and sell for $200 U.S.D; but you won't pay that on Udemy.
- In this online marketing course, you receive step-by-step educational HD video lectures, hands-on exercises, downloadable PDF note-taking reference guides, free resources, real-life examples, activities, projects and an interactive Q & A forum where you receive insider tips and personal assistance directly from the instructor who not only created the course but has lived the course.
- To get the most out of this course, active participation is encouraged. Take the course immediately from start to finish and return as many times as you like.
- You have lifetime access with your one-time low cost enrollment fee.
- At Fearless Entrepreneur Academy, we want you to be 100% satisfied with your decision to join the course. You are backed by Udemy's 30 day money back hassle-free guarantee if you are not 100% happy.
Join us today in Marketing for Consultants Part 9 Public Relations Course and start seeing a difference tomorrow!
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