MBA - Marketing هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

The MBA programme has six taught modules each worth 20 credit-points in addition to and followed by a 60-credit dissertation. Four of the taught 20-credit modules are core and common across all pathways of the MBA. These relate to the core areas of competence which business professional need to effectively manage their workplace responsibilities. These four core modules are:

• Executive Leadership;
• Business Strategy;
• Finance and Economics;
• Marketing Management.

Two further 20-credit taught modules offer students the opportunity to emphasize their studies on their chosen area or discipline. The Marketing pathway focuses on providing the student with an in depth understanding of marketing issues. The two specialist Marketing modules are:

• Marketing Strategy, which develops the student’s knowledge in the development and implementation of marketing strategies to help organisations gain competitive edge in a highly volatile environment. 
• International Marketing Communications, which develops the student’s knowledge, theory and practice in direct marketing, advertising, personal selling, public relations and sales promotions.

What is Distinctive About the Middlesex MBA?

• Internationally recognised London degree, completed here in Dubai
• A multi-cultural cohort that work in a range of industries and businesses
• Outstanding full time faculty with industry experience based in Dubai
• Opportunity to choose an area of emphasis in either Business Excellence, Finance, International Business, Marketing or Operations and Logistics or alternatively choose a more generalist approachf
• Four Applied Learning Experiences and Four Executive Skills Development activities – away from the classroom
• International experience with a well-established international field trip. Past field trips have been to Milan , Paris, Shanghai, Hong Kong, Madrid and other cities depending on the business theme for that year.
• A project-based MBA means that you undertake a significant practice-based project at the end of your taught content. 11 Exemptions for CIMA Advanced Qualification

Entry requirements

• Applicants will be expected to have three or more years of relevant business experience and hold at least a second class honours degree from a UK university or a degree of equivalent standard.
• Holders of graduate-level professional qualifications may also be admitted and are encouraged to apply.
• Applicants who do not possess either an honours degree or professional qualifications are also considered, but normally only if they supply a GMAT score of at least 550 points.

English Language Requirements

• Applicants whose undergraduate degree was not taught and examined in English must have one of the following English language qualifications: IELTS (written and spoken 6.5 or higher, and (preferably) listening 7.0) or TOEFL 600 (paper based) or 250 (computer based) or 100 (internet based) score.