Master of Science in Marketing Practice هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

The MSc in Marketing Practice is a focused twelve-month full time programme that develops graduates into professional marketing practitioners.  The aim of this programme is to significantly contribute to the marketing expertise and professional development of graduates, and ultimately make ‘best practice’ contributions to business development in the field of marketing.

Industry placement forms an integral part of the programme, enhancing the use of specialist knowledge in practice and recognising the reciprocal relationship between marketing theory, professional practice and research.

A new feature to this year’s programme is thea fresh focus on ‘Digital Marketing’ and ‘Business Analytics’ modules to reflect current trends in the business environment.  These modules complement the industry placements and other marketing modules.

Key Features

• New focus on Digital Marketing and Analytics
• Industry Placement
• Excellent track record of graduate employment in marketing positions
• Small class sizes, facilitating a learner centered approach
• Exposure to Leading National & International practitioners
• Excellent academic delivery & tailored support
• Hands on projects
• Focus on reflective learning
• Access to an extensive range of marketing and marketing related materials

Minimum Academic Entry Requirements

• Level 8 Degree in Business Studies, minimum of Second Class Honours, Grade 2 or equivalent (with a minimum of 30 credits in marketing/ marketing related modules

Proposed Modules

Semester 1

• Driving Marketing in SME's
•  Managing the Innovation Process
•  Digital Marketing
•  Research Methods 
•  Academic Writing

Semester 2

• Applied Strategic Business Planning
•  Managing Sales
•  Business Analytics 
•  Work Placement
•  Dissertation

Learning Outcomes

• Holders of this award will be able to integrate knowledge, handle complexity and formulate judgements at the forefront of the field of Marketing.
• Graduates will be able to:
• Apply their problem solving and analytical skills consistently in a business context
• Formulate product/market strategies and frame organisational growth opportunities
• Demonstrate strategic marketing thinking and creative ability along with originality in complex problem situations
• Make sound judgements based on market information and communicate these effectively to a range of stakeholders
• Operate effectively in a variety of team roles and demonstrate self direction when completing and implementing projects
• Take responsibility for career and professional development
• Plan and conduct a piece of primary research and write a Dissertation.