Mass Communication - Public Relations هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Objectives :

• Mass communication functions
•    Public relations
• Definition of public relations
• Public relations philosophy
• The importance of public relations
• Public relations objectives
• Public Relations Jobs
• Build a public relations department
• Qualifications of public relations specialist
• Comparison between public relations and other activities
• The difference between public relations and human relations
• Public relations and public affairs
•    Public Relations and Media
• Public relations and advertising
• Public relations and publicity



Training Content:

Introduction to modern public relations
• Definition of public relations
• Global public relations institutions
• Organization of public relations
• Public relations objectives and tasks
• Public Relations Jobs
• Qualities of public relations officer
• Research function in public relations
• Planning function in public relations
• Communication function in public relations
• Calendar function in public relations
Public and public opinion
• The concept and definition of public opinion
• Components of public opinion
• Types of public opinion
• Public opinion and the media process
• The relationship between public opinion and the communication process
• Public opinion determines the format of the media message
The concept of mass communication
• Technical means of communication and transportation
• The emergence of mass communication.
• Mass communication features
• The importance of mass communication
• Mass communication functions
• Mass media: nature and characteristics
• Definition of the public
• Audience characteristics
• Classify audiences
Areas of mass communication
•    general opinion
• Express public opinion
• Communication and public opinion
• Public opinion components
• Advertising and Privatization
•    Hype
•    Public relations
• Public relations concept
• PR characteristics:
• The importance of mental image of organizations
Mass Communication Theory
• Structural theory
• Functional structural theory
• Critical theory
• Phenomenological theory
• Mass media theories
• Types of media theories تحديث بتاريخ 17 May, 2023