- الموقع: مركز دبي التجاري العالمي - دبي
- مدة الدورة التدريبية: 4 Days
تفاصيل الدورة
Anyone who needs to create and maintain customer relationships will require a comprehensive awareness of marketing principles. This workshop will cover both the theory and the practice of marketing, equipping delegates with the skills and knowledge to be able to contribute effectively to the marketing initiatives in their organisation. They cover the roles and responsibilities of brand management and the use of the marketing mix to strengthen your brand(s). Using latest and best practice, learn how to grow and defend your market position and maximise investment return. You will learn how to be fully effective and efficient in all aspects of marketing. This is the most comprehensive coverage of the marketing function that can be provided.
Marketing Organisation The Product Lifecycle Marketing Strategy Marketing Planning Customer Understanding Brands And Brand Building Innovation And New Product Development (NPD) Brands In Action Brand Communication Measurement
تحديث بتاريخ 27 January, 2019نبذة عن معهد Informa Middle East
Informa Middle East, is part of Informa, a multinational publicly listed publishing and events company.The Middle East office was previously known as IIR Middle East, and has been established in Dubai since 1993. Informa Middle East has grown to be the largest event organiser in the region and with over 300 staff, the office runs over 450 training courses and over 40 conferences regionally on an annual basis.
The company also incorporates Informa Global Exhibitions which organises around 130 trade and consumer exhibitions in over 38 cities across the globe. Arab Health, Cityscape, Middle East Electricity and The Bride Show are some of the flag ship events.
Aside from the public training courses, conferences and exhibitions, Informa Middle East also provides in-house training to companies as well as manages events on behalf of corporate clients. Some of the past clients include NBAD, Microsoft, Etisalat, STC, Mobily, and ADNOC.
http://www.informa-mea.com/ عرض الجميع دورات Informa Middle East
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