Marketing Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Teaching Method

• Each module would be about 18 to 24 hours of self-study / learning time with Inter-active content, self-assessment and Facilitated Discussion Board (internet based discussions in a group, by a Coach / Professor) for a period of about 3 weeks
• These are conducted by International faculty and will need atleast 20 to 25 participants for a Module to be started – each registered participant will be communicated the final start date
• At the beginning and end of each module there would be a Webinar conducted by a Coach / Professor Facilitator setting the context and as an orientation about the Module etc.

What will I learn?

• Customer Needs
• Market-Orientated Organisations
• Markets and Targets; Target Marketing
• Positioning and Perceptual Mapping
• Effective Positioning
• Branding of Products and Services
• The Meaning of a Brand
• Services Marketing and Management
• The Marketing Mix (Four P’s)
• Balancing the Marketing Mix
• Consumer Markets and Consumer Behaviour