تفاصيل الدورة
The Marketing Islamic Financial products course provides a comprehensive understanding of the concept of marketing from the perspective of Islamic financial institutions in order for these institutions to gain an edge in promoting Islamic finance services and products in the most effective and efficient way. Islamic financial institutions need to compete with conventional banks, and offer products and services that are as good, hence they need to be more efficient and competitive in order to compete in the market, which has now become more challenging.
Learning Outcomes
On successful completion of this course, participants will be able to:
- Evaluate the meaning and role of marketing in achievement of organisational objectives of Islamic Financial Institutions
- Identify the Islamic Financial Institutions current and future position in the sectors or markets in which it operates
- Begin the initial stages of devising and implementing a marketing plan and strategy that contributes to achievement of the Islamic Financial Institutions objectives
- Understand and Discuss market segmentation, targeting, and positioning suitable for Islamic financial Institutions
Target Audience
This course is for inpiduals who would like to have an in-depth understanding of marketing from an Islamic perspective. The following staff positions in the Islamic banks would be suitable for this course: Head of sales and marketing, product development managers, customer Services officers, and retail managers
Entry Requirements
Introduction to Islamic Banking and Finance ? PART 1 600E
تحديث بتاريخ 08 November, 2015الموقع
نبذة عن معهد Bahrain Institute for Banking & Finance
We_They plays a vital role in the training and development of human capital in the Kingdom of Bahrain. Our commitment to excellence has strengthened our position as the top provider of quality education across all major business disciplines. We serve as a partner to numerous world-class institutions; delivering thought leadership, research and advisory, assessment and training in the areas of Accounting and Finance, Academic, Executive Development, Banking, Leadership and Management, Insurance, Islamic Finance and Information Technology; resulting in a complete business solution.
We_They covers a wide spectrum of subject matter, with over 300 different courses offered to the financial and corporate market; tailor-made training solutions based on organisational requirements; specialised programmes taught by leading market specialists; and professional qualifications and degree programmes in partnership with major international organisations.
We_They continues to exceed global benchmarks for many of the qualifications it offers with its affiliates.
Since its inception in 1981, We_They has grown from training 450 applicants a year primarily within the banking industry, to 20,000 drawing participants from all sectors of the economy, and are proud to have qualified over 200,000 learners in the last 3 decades.
Our faculty comprise of market practitioners, academics and qualified senior industry professionals. Their perse backgrounds ensure an enriched participant experience, striking the perfect balance between theory and practice.
We_They has made its mark internationally with clients in Asia, Africa, Europe, USA and the Middle East, well on its way to becoming the global institute of choice.
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