تفاصيل الدورة
This course provides a wide breadth of knowledge of card marketing principles and insights across the key fundamental areas of the card business. Designed for staff working in the card business area, this program will also be useful to anyone interested in broadening their knowledge and skills in this key area of retail banking.
Major Topic(s):
- Fundamentals of the Card Business
- Card operations - issuing cards, billing, fraud protections
- Card marketing essentials: market and competitor analysis, segmentation
- Card product development: Issuing, building loyalty and usage
- Recent trends and innovations
الموقع
نبذة عن معهد College of The North Atlantic Qatar
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