Marketing and Advertising in Hotel Industry هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

With so many hotels all competing for the same business, why do some brands and establishments attract more guests than others? Quality of course plays a role, but the power of marketing is not to be underestimated. A strong marketing campaign can propel any brand of any size into the spotlight in an instant. If you know how to portray your business in an influential manner in front of the right audience, your success story writes itself. As such, your chosen approach to marketing and advertising could singlehandedly determine how your hotel performs. Identify your target audience and reach them with a strong influential message. After which, the rest pretty much takes care of itself.
This exclusive tutorial is idea for anyone working in hotel management, marketing or sales at any level. Study an overview of the contemporary hotel market, along with primary and secondary levels of demand, the hotel as a product and how to determine a hotel’s pricing structure. Explore a series of key advertising decisions, determining and creating specific advertising messages, marketing cooperatives and more.

Objectives

• Discuss the Hotel Market & its various Products
• Explore effective hotel marketing strategies
• Evaluate the value of Marketing Mix for Hotels

Programme Content

Topics:

• The Hotel Market
• Primary and Secondary Levels of Demand
• Potential Buyers for Accommodation and Catering Services
• The Hotel Product
• Hospitality Product Augmentation
• Hotel Pricing and Distribution
• Determining and Creating Specific Advertising Message
• Advertising Decisions
• Marketing Consortium or Cooperatives

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

تحديث بتاريخ 06 November, 2020