Higher Certificate in Marketing Level 6 هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Marketing is the lifeblood of every organisation, big or small. From identifying opportunities and generating insights to developing those products and services to meet the needs of customers and communicating value inside and outside the organisation, the marketing function is crucial in today’s global economy.

Learning Outcomes: What will I Study?

This two year programme of study is designed to equip the student with a comprehensive and rigorous grounding in marketing and business. This ensures that the student has the practical skills and knowledge required at junior executive level and prepares the student for further study.

Module Listing

Year One

Semester 1

• Marketing
• Marketing Research
• Statistics
• Behavioural Science
• Introduction to Business Finance
• Essentials of Communications
• Introduction to PC Environment
• Business and Society

Semester 2 Options: Choose one

• Sales Management
• Web Design

Year Two

Semester 1

• Marketing Practice
• Data Collection & Analysis
• Microeconomics
• Management Accounting for Marketing
• Communications and the Organisation

Semester 1 Options: Choose one:

• Supply Chain Management
• Management of ICT

Semester 2

• Marketing Planning
• Marketing Research Applications
• Macroeconomics
• International Marketing
• Marketing Communications

Semester 2 Options: Choose one:

• Data-Driven Marketing
• Business-to-Business Marketing