تفاصيل الدورة
IntroductionAbraham Lincoln uttered these timeless words, "Give me six hours to chop down a tree and I will spend the first four sharpening the ; Planning is essential for success in business. Every business must have a strategy on how they hope to achieve their vision. A strategic plan helps organizations focus their efforts on a purpose while enabling them to direct the course of their own destiny. It is therefore imperative for business leaders to arm themselves with the tools and expertise for creating and deploying strategic plans. In essence good strategic planning is like sharpening your axe.
Aims and Objectives
- Understand the concept of strategic planning.
- Understand the various tools and techniques used in the strategy development.
- Understand the different stages in implementation of a strategic plan.
- Understand various techniques that can be used for the analysis of current and future market environments.
- Identify specific ways you can contribute to your organization's strategic success.
- Developing a unique competitive advantage.
- Learn how to effectively implement and improve your strategic plan.
Target Group
This course is designed for:
- Managers, leaders and supervisors who want to develop their strategic planning skills.
- Executives, leaders, and other senior managers involved in the formation and implementation of strategic plans.
- Anyone who must communicate with managers and leaders involved in the creation and implementation of strategy.
Course Content
Introduction to Business Strategy, Key Concepts and Process
Value Proposition
Value creation
Distinguish Between Macro and Micro Environments
Identify the influence of both on your organisation
Identify the concept of core competencies
Strategic positioning
Growth and Profit Strategies
Utilise business tools KANO, SWOT, PEST, PDCA, SQCDMF, DATA TECHNIQUES and BALANCED THINKING
The Balanced Scorecard
Strategic Policy Deployment & Implementation (Hoshin Kanri)
Value Chain Excellence - Business Maturity
Value Chain Excellence - Business Diagnostics
Competitive analysis and competitive advantage
Course Methodology
This course is an instructor led classroom based environment, always guaranteed to be taught by an Azexcel expert. The classes will be conducted over 4 days. The course consists of a blend of lectures, application, individualistic and team based exercises. All other materials will be provided to the attendees in the classroom environment. At the conclusion of the course, there will be an exam and a certification can be obtained upon attaining the passing grade.
تحديث بتاريخ 30 April, 2019
الموقع
- Marketing Strategy For Small Businesses London Institute of Business & Management79 درهم
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