Luxury Brand Management هذه الدورة تدرس باللغة الإنجليزية

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Course Outline:

This 5 weeks intensive Luxury Brand Management course will introduce you to the world of luxury in the fashion industry. Whether you are opting to work with a luxury fashion brand or launching your own luxury fashion business, this workshop will give you the necessary tools you need to advance your career.
Suitable for individuals who want to work with luxury brands, business owners who want to position their brand as “Luxury,” or entrepreneurs who want to turn their idea into reality within the luxury segment

Course Content:

• History of Luxury Brands
• Marketing 101 for the Luxury segment
• Communication Strategies
• The Digital Revolution In Relation to Luxury
• Blogging
• Luxury Consumer Behavior
• Luxury Market Analysis
• The Global Luxury Consumer
• Customer Relationship Management for Luxury
• How to set up a Luxury Brand تحديث بتاريخ 17 July, 2019