Fashion Marketing هذه الدورة تدرس باللغة الإنجليزية

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Course Outline:

This intensive Fashion Marketing course will introduce you to the role of a fashion marketer and PR professional. It will cover all you need to know in terms of marketing, PR strategies and communication, with a focus on luxury. The course will be split into theory and practical ;It is suitable for individuals that want to receive a deeper insight on the elements of marketing, PR, and communications in a fashion corporation, which will enable them to create and manage marketing strategies.

Course Content:

Marketing topics:

• Fundamentals of Marketing
• Consumer Behavior
• Traditional Media Marketing
• Digital Marketing
• Customer Relationship Management

PR topics:

• Fundamentals of PR
• How to Set a PR Strategy
• How to Build a Fashion Calendar/PR Plan
• How to Write a Press Release
• Trend Forecasting
• Dealing with Publishers/Media
• Career Opportunities and Advice تحديث بتاريخ 17 July, 2019