Creative Strategic Planning and Leadership هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

• Demonstrate innovative methods for harnessing others' creative potential
• Communicate your vision in refreshing and engaging ways
• Define the concepts of 'strategy' and 'strategic plans'
• Understand and explain visionary thinking as part of the strategic process and apply strategic planning to your own management issues
• Place your own part of the organisation within the overall context of corporate strategy
• Gain confidence in managing your own contribution to strategic implementation

• Leading Creatively

• Leadership Reality Assessment
• Leadership Vs Management
• Understanding Our Brain Function
• Myths of Creativity
• The limitations of the rational
• Divergent approaches to problem-solving
• Letting go of logic
• Analogous thinking modes
• Convergent and divergent modes

• Sigmoid Curve - Lifecycle Model
• Continuous Improvement
• Breakthrough step change
• Self-awareness and the nature of the ego
• Personal goal alignment
• Adaption and innovation: personal preferences for creating meaning
• Exploring attitudes to risk
• Left- and right-brain thinking

• Six thinking hats
• Using differing thinking styles
• JoHari's window
• The business plan process & creating a vision
• Harnessing the power of the team
• Organisational culture and its influence on innovation
• Letting go of the ego
• Working with different creative preferences

• The 7 Step Creative Process
• Models of communication
• Viral visioning
• Authenticity and trust
• Creativity tools, techniques & strategy
• Letting go of the vision
• Leading without directing
• Possible leadership beliefs

• Motivation - Hierarchy of Needs
• Overcoming organisational barriers to creativity and change
• Nurturing a learning environment
• Is Money a motivator?
• Personality Profiling
• Building a creative consensus
• Engaging stakeholders creatively
• Influencing and motivating through change

• Strategy & Strategic Planning

• What are strategy and strategic planning?
• Why are strategy and strategic planning important?
• What are the main conceptual frameworks?
• External analysis - understanding and analysing business attractiveness - macro environmental factors, growth drivers, competitive forces, market dynamics
• Benchmarking your own strategic position/competitor analysis
• Analysing customers
• "Thinking backwards from the customer"
• Mini-case on importance of external analysis

• The interface of external and internal analysis
• Internal analysis: financial
• Internal analysis; non-financial
• The concept and practicalities of the "balanced scorecard"
• Diagnosing strategic problems and opportunities
• Fusion of analyses into strategic choices - SWOT and the strategy matrix
• Case examples of strategic choice
• Mini-case on importance of internal analysis

• Review of the tools used so far
• The content of a strategy: avoiding "paralysis by analysis"
• Putting a strategic plan together - the 5-page framework
• A real-life example of a business strategy/strategic plan
• Strategies for alliances and joint ventures
• Example of best practice in alliances and joint ventures
• Introduction and briefing for the main case study
• First-phase group work on the main case study

• The essence of globalization and global strategy
• Globalization - the strategic dimension
• Globalization - the organizational dimension
• Globalization - the human dimension
• How to build and manage a strategic planning team
• Communicating strategy through the organization
• Gaining your team's commitment and buy-in to the strategy
• Second-phase work on the main case study

• Final-phase work on the main case study
• Group presentations of the main case study
• Effective execution - converting strategic analysis and planning into action
• Linking strategy with operational objectives
• Implementation - getting practical things done
• Strategic planning of your own career
• Creating tomorrow's organization out of today's organization
• Conclusion - the corporate and individual value of strategic thinking