CIPR - Creativity in Public Relations هذه الدورة تدرس باللغة الإنجليزية القاهرة

تفاصيل الدورة

Objectives :

• Recognize the modern concept of institutional identity and mental image.
• Identify the role of public relations in building the organization's identity.
• Identify the psychological and social dimensions of mental image.
• Understand the principles of planning for image and identity programs.
• Training in the conduct of institutional identity research and mental image, and analysis of content.
• Identify the mechanisms of social marketing and train on their use in building the identity and mental image of the organization.



Training Content:

The overall concept of public relations and its role in building contemporary organizations
• The overall concept of public relations
• Philosophical concept of public relations
• Career concept of public relations
• Public relations communication activities
PR: Concept and definition
• Defining the concept of public relations
• The International Public Relations Association defines the concept of public relations
• Specialized professional definition of public relations
• The importance of public relations
• Public relations objectives
• Public Relations Jobs
• Characteristics, features and fundamentals of PR
The contemporary concept of institutional identity and mental image
• What is identity and mental image
• The nature of identity and mental image
• The role of public relations in the organization's identity industry
• Influence of communication processes and emotional compulsion
• Psychological and mental dimensions of social image
Public relations and image formation of the institution
• Concept and definition of mental image
• Concept of mental image
• Definition of mental image language
• Definition of mental image terminology
• Create a mental image
• Sources of mental image formation
• Types of mental image
• The importance of the mental image and reputation of the organizations
• Organization's reputation
• Characteristics and features of mental image
Dimensions and components of mental image
• The role of public relations in the formation of mental image
• Public relations function in the formation of mental image of organizations and institutions
• Managing public relations and shaping the mental image of organizations or institutions
• Media, communication and mental image
• Media functions that influence the image-building of organizations or institutions
• Areas of media influence to build mental image
• Create a mental image for both audiences
• Change the mental image
• Image strategies for organizations or institutions
Characteristics of indirect submission to the reality of the organization
• Psychological and social characteristics of the target audience
• Groups influence on trends
• Influence of opinion leaders and society on shaping trends
Image Software and Institutional Identity Building
• The advantages of creating good image about the organization
• The desired image of the organization and its composition
• Planning principles for image and identity programs
• The desired image composition
• Image Research Institutional Identity
• Importance of image research
• Image study tools and corporate identity
• Content analysis as a tool for image study
• Content analysis procedures
Social marketing mechanisms in the identity industry and image building of the organization
• The modern concept of social marketing
• Methods of planning social marketing campaigns for the identity industry and mental image of the establishment
• Practical presentations of social marketing models of the organization's identity and mental image
Programs and information campaigns in the management of public relations and their role in promoting institutional identity
• Public relations programs
• The concept and definition of public relations programs
• The role of public relations management in program development
• The importance of public relations programs
• Factors affecting public relations programs
• Planning public relations management programs
• The foundations of planning public relations programs
• The importance of planning public relations programs and activities
• Procedures for preparing public relations programs
• Conditions for the success of public relations programs
• Methods for evaluating public relations programs
• Planning public relations media campaigns
• Components of a public relations plan or program
• The stages of preparing media campaigns for public relations تحديث بتاريخ 17 May, 2023