تفاصيل الدورة
Marketing is one of the most important business functions for most organizations. With increased competition in saturated markets and rapid technological developments in communication and media, it is essential that marketers keep up to date with the latest development
BTI Diploma in Sales & Marketing aims at bringing people involved in marketing activities closer to the latest trends and directions.
TARGET AUDIENCE
Personnel holding a job in sales or marketing and wish to enhance their knowledge and skills.
Also, those who are getting prepared to become marketers will gain the knowledge & skills needed for their future position.
COURSE CONTENTS
- Essential of Successful Marketing
- Selling Skills & Techniques
- Total Customer Care
- Retailing & Merchandizing
- Planning Promotional Campaign
- Marketing Research ( MR)
- Developing a Successful Marketing Strategy
- Business to Business Marketing
- Managing Public Relations & Media
نبذة عن معهد Bahrain Training Institute
As one of the leading training organizations in the Middle East, We_They maintained outstanding performance and progressed from one stage to the next in the design, development and delivery of industry-specific training and rehabilitation programmes. Since its establishment in 1979 by the High Council for Vocational Training as a “Vocational Training Centre” and then after restructuring it in 1992, We_They has always had a leading role in providing the highest standard of vocational training that caters to the needs and ongoing developments of different sectors of the labour market from engineering to services and information technology.
Since its inception in 1992, We_They has played a key role in meeting the needs of the labour market and trainees by providing quality education and training, qualifying Bahrainis to become a trained workforce that has all the potentials, skills and capabilities thus making them the employees of choice.
In its pursuit of excellence, We_They subscribes to the following values:
- To view excellence as the combination of efficiency, effectiveness, quality, equality and participation.
- To view staff as its most valuable resource whose development and well-being is to be nurtured.
- To function as a learning organization utilizing the capacity and talents of its staff in dealing with organizational issues.
- To operate in a transparent, ethical and accountable manner.
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