Digital Marketing Workshop Singapore Media Academy
السعر: 802 SGD

    تفاصيل الدورة

    A structured introduction to the world of digital marketing reinforcing fundamental marketing principals for effective digital marketing campaigns.

    This workshop examines capabilities that digital channels offer to both the marketer and the customer.

    Learn how to apply marketing best practices and digital capabilities while staying compliant with the new Personal Data Protection Act (PDPA).

    TOPICS

    Introduction to Direct Marketing

    Direct marketing principals of profiling, segmentation, targeting and tracking and measurements are more relevant in todays marketing context than ever. The speed and reach that digital channels offer means that mistakes are amplified exponentially. Data plays a big part in driving efficiency and managing waste.

    Understanding Media and Media Planning Revisited

    Paid, owned and earned media : they play different roles. Broadcast vs inpidually targeted media and execution. Mixing and matching is the new skill set that marketers need to acquire.

    Responsible Marketing: Consent + Relevance = Attention

    Being respectful of customers’ need for privacy and always remembering the need to add value will ensure that your marketing messages will get the attention it needs

    PDPA Basics

    A quick look at the main obligations of the Personal Data Protection Act and some of the new marketing and communications capabilities they enable.

    Digital Marketing Landscape

    Understand todays definition of what is digital and what is so special about digital.

    • Search
    • Display/www
    • Email
    • Social

    Measurements and Analytics

    Digital interactions leave footprints – data that can be ‘harvested’, analysed and used to make decisions.

    Sustainable Integrated Engagements

    Assembling the right digital components to address a customer need, just in time, in the right communication tone with the right message.

    تحديث بتاريخ 08 November, 2015

    نبذة عن معهد Singapore Media Academy

    At Singapore Media Academy, we aim to create a lifelong learning culture that continuously seek new innovation and challenges to the methods and ways of doing things: to cultivate our participants’ ability for lateral thinking in a conducive environment for fruitful exchange of ideas and applications, to provide opportunities for critical studies that will prepare participants with relevant applied knowledge in their engagement with their professional practice, and to instill in our participants with a global and multi-cultural perspective.

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