تفاصيل الدورة

Successful customer relationship management isn’t something that happens by accident. Nor is it advisable to simply make things up as you go along. For CRM to work, it needs to be strategic, thought-out and tailored to suit the needs of the business. It also needs to be implemented at the right time and in the right manner. Customer relationship management focuses primarily on two things – loyalty and brand authority. When CRM is successful, customer loyalty is nurtured and the brand’s reputation improves. But in order to make it work, each key step in the process needs to be carefully considered and analysed in full.
This insightful tutorial is ideal for anyone working in a customer service capacity, along with business owners and managers. Explore a series of effective customer retention strategies, while considering common customer scenarios and superior service provision. Study customer life cycles, review a breakdown of the effective CRM plan and learn how to evaluate existing CRM standards.

Objectives
  • After the completion of this course learners will be able to:
  • Analyze the different components of a CRM plan
  • Develop a checklist for readiness and success in CRM
Programme Content
Topics:
  • Strategies for Customer Retention
  • Customer Scenarios
  • Selling CRM
  • Home grown vs. Application Service Provider
  • The Development Team
  • Customer Life Cycles
  • Evaluating and Reviewing CRM
Course Benefits:
  • Full Tutor Support
  • Self paced, no fixed schedules
  • Available to students anywhere in the world
  • 24/7 Access to the LMS ( Learning Management System )
  • Easy to understand quality e-learning study materials
  • The benefit of applying for NUS extra Discount Card.
تحديث بتاريخ 05 November, 2020

المتطلبات

No prior knowledge is required to take this course.

نبذة عن معهد CPD Courses

Who We Are

Certifications for Professional Development (CPD) specialises in distance learning opportunities for ambitious professionals. Whether perusing promotion or considering a new career direction, we can help you reach your full potential.

Our Aim

  • Our primary goal is to make ongoing professional development affordable, accessible and enjoyable, by providing premium online study programs for the lowest possible prices.
  • Dedication to professional development has become a key identifier in the eyes of decision-makers globally. At CPD, we provide professionals at all levels with the opportunity to grow, develop and illustrate their commitment to continuous improvement.
  • Every course we offer provides you with the chance to earn a recognised qualification or certificate of completion. We also provide expert tutor support every step of the way, in order to maximise the value of our exclusive e-learning programs. 
  • Limitless training opportunities, limitless potential – take control of your future today with the help of CPD.
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