Dealing with Unprofitable Customers هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Every business encounters both profitable and unprofitable customers. Nevertheless, it’s how each customer type is dealt with that makes all the difference. For obvious reasons, identification of customers that are detrimental to your business is an important skill to master. But it’s not enough to simply pinpoint which customers are bringing you no value, or perhaps even costing you money. Instead, you need to know how to deal with them carefully, effectively and proactively. You need to know when and where to draw the line, when to take action and when to back down. In all instances, the worst course of action as far as unprofitable customers are concerned is to overlook them altogether.
This premium tutorial has been designed for business owners, managers and senior customer service personnel. Learn how to perform segmented customer value analysis, in order to accurately identify unprofitable customers. Explore a series of customer behaviour considerations, along with how to strategically offload customers that are costing your business money.

Objectives

• Identify unprofitable customers
• Evaluate the customer’s behaviour, database and value analysis
• Programme Content
• Topics:
• Customer Behaviour and Customer Behaviour Database
• Customer Value Analysis
• Change Unprofitable Customers into Profitable Customers
• Evaluating Your Customers’ Value, Segment by Segment
• How to Differentiate the Service Offering to Your Top Ten Per Cent

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

تحديث بتاريخ 05 November, 2020