تفاصيل الدورة

Customer Service Development Plan is a key part of maintaining a business, as it explains how workers should manage customer relationships more effectively and in an appealing way.
CRM is a basic business function which shapes and builds a mutually helpful relationship between a supplier and a customer. The impact of CRM has developed from basic customer service to an incorporated solution which sets up a level of trust in developing durable relationships and recognising more business opportunities.
A positive relationship begins with good planning. Regardless of whether you are developing a new business or dealing with a project, an excellent approach can have a beneficial effect on both. It is essential for an organisation to have a good and optimistic approach to dealing with customers. A good customer management plan helps to gather important data about the customer, helping the organisation to deal successfully with customer relationships.
This unit offers a comprehensive introduction to the development of a CRM plan along with the strategies for customer retention. A range of key topics is explored in depth, including customer scenarios, selling CRM, and home-grown vs. application service providers.
It typically focuses on the development team and customer life cycles as well as evaluating and reviewing CRM. You will learn how to analyse the various components of a CRM plan

Objectives:
After completing this course learners will be able to:
Analyse the various components of a CRM plan
Develop a checklist for readiness and success in CRM
Program Content:
Lesson(s):
Introduction to Development of Customer Relationship Management Plan
Topics:
Strategies for Customer Retention
Customer Scenarios
Selling CRM
Home-grown vs. Application Service Providers
The Development Team
Customer Life Cycles
Evaluating and Reviewing CRM
  تحديث بتاريخ 05 November, 2020

المتطلبات

This is a stand-alone course and it assumes no prior knowledge.

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