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Customer development is the practice of gaining customer insights through interviews and structured experiments to generate, test, and optimize ideas for products and services. Customer development is used to help build products that customers want and avoid spending time and money on products customers don’t want. It can be used to identify problems and new startup ideas, to test ideas, and to optimize ideas and existing products. Customer development helps us learn about our potential customers so we can build products they will actually use.
Customer development and Lean Startup methodology have become quite popular with entrepreneurs. This course can be a supplement to books like The Lean Startup and The Startup Owner’s Manual. Without rehashing too much of what they’ve taught, this is a tactical guide to practicing customer development. Many entrepreneurs and corporate innovators know they need to be practicing customer development, but don’t know how to do it in a way that will help them build awesome products.
Topics include:
How to Get Startup Ideas Through Customer Development
How to Test a Startup Idea’s Viability Before Building a Product
How to Find Customers to Interview
How to Ask for and Get Customer Interviews
First Steps After Coming Up With an Idea
The Best and Worst Customer Development Questions to Ask
How to Optimize Ideas and Existing Products
When I first learned about Lean methodology and customer development it was mind-blowing. I’ve been thinking of and evaluating startup ideas for as long as remember. It helped me to focus my ideas, and helped me avoid wasting a lot of time and money and products that no one actually wants. This book is a compilation of everything I’ve learned through study and practice.
