Creating an AdWords Strategy هذه الدورة تدرس باللغة الإنجليزية

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Overview
Adwords Keyword Strategy
Newcomers to Google AdWords are often discouraged by the apparent complexities of the scheme. In reality however, AdWords is a surprisingly simple concept to grasp. It’s simply a case of identifying the keywords of greatest value for your business, bidding on them and putting them to work accordingly. What makes the difference is the methods by which keywords are researched and selected for any given AdWords strategy. Pinpoint and bid successfully on the best keywords for your business and AdWords can deliver an extraordinary ROI. Once you’ve picked up the basics, there really are no limits to what Google AdWords could do for your business.
This informative tutorial has been designed for anyone looking to capitalise on the true value of Google AdWords. Explore the initial AdWords strategy planning stage in full, along with how to select appropriate keywords for your business and how to identify accessible keywords of value. Learn how to work with long tail and short tail keywords/search phrases alike, build a strong understanding of ad groups and maximise the cost-effectiveness of your AdWords strategy.
Description
Objectives
Discuss how to create an Adword strategy
Explain how to set up keywords lists and groups
Programme Content
Topics:
Planning
Choosing Keywords
Getting Good with Keywords
Long Tail and Short Tail
Understanding Ad Groups
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with Brentwood Open Learning College you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. تحديث بتاريخ 12 November, 2017