- الموقع: أبراج بحيرة جميرا - دبي
- مدة الدورة التدريبية: 1 Day
تفاصيل الدورة
Without an engine, cars don't operate and without a hand-crafted unique content strategy you won't stand out! In a digital age full of brands competing for the attention of consumers, you need to distinguish yourself by crafting a content strategy that focuses on consumers while achieving your business objectives. In this class you'll be able to hand-craft an engine with horsepower that'll shift your social media presence from zero to hero!What Will Be Covered
- Why Content Strategy
- Roles of Social Media Platforms
- Facebook/Twitter/Instagram Strategy
- Tone of Voice
- Posting Frequency
- Posting Times
- Scheduling & Automation
- Content Pillars
- Creatives Vs. Copy
- Brand Advocacy & Community Engagement
- Important Key Performance Indicators'
- Performance Review & Assessing Success
- Influencer Marketing
- Channels to focus on in 2017 and beyond (Snapchat and others)!
- Case studies and regional best practices from multi-nationals to startups.
المتطلبات
Willingness to learn and have a good time!
نبذة عن معهد AstroLabs Academy
AstroLabs is an entrepreneurship platform for the Arab world that convenes top startups in our Dubai tech hub, runs specialized educational programming through our academy, and advises the region's most influential institutions on digital strategy. AstroLabs Academy's curriculum is designed to deliver actionable learning to startup founders as well as corporate managers on the most relevant topics in digital business.
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