Communications for Small Business Owners هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Communication between individuals is a two-way street, but communication between a small business and its customers is a multi-lane highway. Navigate this highway successfully and you increase customer numbers and profits. Set out on this highway unaware, ill-prepared, or unconvinced of its importance, and you will lose ground to your competitors.
This self-paced programme is available 24/7 providing you with the flexibility to train at the pace, location and time of your choosing. Accredited certificate from Ofqual's registered awarding body can be claimed on course completion. College registration, tutor support, course materials and additional supporting material are all included in the course fee.
What Will Students Learn?
Define the essential pieces of communication
Customize these essential pieces for your company
Identify the processes and plans needed for clear communications
Develop, maintain, and evolve effective content for your communications
Course Syllabus
Unit 1
Elements of Communication
The unit 1 covers the following topics:
Key Communication Components
Business and Marketing Strategy
Your Mission, Vision, and Values
Resources
Public Relations Plan
Components of Your Public Relations Plan
Elevator Pitch and Executive Summary
Delivery Tips
Unit 2
Developing a Communications Plan
The unit 2 covers the following topics:
Introduction
Selecting Your Communications Destination
Choosing a Communications Route
Establishing a Communications Vehicle
Choosing the Vehicle
Setting up Media Guidelines
Sample Media Guidelines
Defining Inbound and Outbound Marketing
The Reasons for Inbound Marketing
The Five C’s of a Successful Message
Unit 3
Communication Strategies
The unit 3 covers the following topics:
Setting a Goal for Each Communications Piece
Setting the Objective
Building Core Strength
Key Words and Ideas
Thinking MEDIA
Sharing Information Through Media Releases
Key Pieces of the Media Release
Communicating Online
Blogging Tips and Tricks
Connecting Through Social Media
The Importance of Social Media
Unit 4
Content Creation for Effective Communication
The unit 4 covers the following topics:
Using Stories to Communicate
Polishers and Time Savers
Enhancing Your Results
Taking Your Communication Pulse
Focusing on the Research
SWOT Analysis
Maintaining Your Message in Crisis
Course Benefits:
Full Tutor Support
Self paced, no fixed schedules
Available to students anywhere in the world
24/7 Access to the LMS ( Learning Management System )
Easy to understand quality e-learning study materials
The benefit of applying for NUS extra Discount Card.
Course Material
All course materials are included in the course price. All your study material will be available on our learning management system for which you will get access once you are enrolled. The material can be downloaded and printed as well.
Our distance learning course materials are specially written for home study and contain a wealth of knowledge in easy to understand language. We use variety of media to help you learn. Your course may use any of the following different media which you can use from home or where ever you choose to study:
Online course materials
Question papers
Additional Supporting Material
Useful Links
Course assessment
You will be continually assessed throughout the course. Your assignment will be marked by your tutor and independently moderated. The feedback on your assignment will then be sent to you. On receipt of this, you may wish to contact your tutor to discuss the feedback.
Tutor Support
When you enrol on a course with CPC Courses you are allocated your personal tutor. Tutor’s help and support will be available throughout your studies with the college. He/she will assess your work and will provide you with regular feedback on your progress. تحديث بتاريخ 04 November, 2020