- أماكن: طريق الشيخ زايد - دبي المشرف - أبوظبي الصحيفة - جدة الورود - الرياض القُضيبية - المنامة الكويت الغبرة الشمالية - مسقط القاهرة الدوحة - قطر تركيا Sharm El-Sheikh, Qesm Sharm Ash Sheikh, Egypt Libya Greece
- مدة الدورة التدريبية: 5 Days
تفاصيل الدورة
Objectives :• Recognize the modern concept of institutional identity and mental image.
• Identify the role of public relations in building the organization's identity.
• Identify the psychological and social dimensions of mental image.
• Understand the principles of planning for image and identity programs.
• Training in the conduct of institutional identity research and mental image, and analysis of content.
• Identify the mechanisms of social marketing and train on their use in building the identity and mental image of the organization.
Training Content:
The overall concept of public relations and its role in building contemporary organizations
• The overall concept of public relations
• Philosophical concept of public relations
• Career concept of public relations
• Public relations communication activities
PR: Concept and definition
• Defining the concept of public relations
• The International Public Relations Association defines the concept of public relations
• Specialized professional definition of public relations
• The importance of public relations
• Public relations objectives
• Public Relations Jobs
• Characteristics, features and fundamentals of PR
The contemporary concept of institutional identity and mental image
• What is identity and mental image
• The nature of identity and mental image
• The role of public relations in the organization's identity industry
• Influence of communication processes and emotional compulsion
• Psychological and mental dimensions of social image
Public relations and image formation of the institution
• Concept and definition of mental image
• Concept of mental image
• Definition of mental image language
• Definition of mental image terminology
• Create a mental image
• Sources of mental image formation
• Types of mental image
• The importance of the mental image and reputation of the organizations
• Organization's reputation
• Characteristics and features of mental image
Dimensions and components of mental image
• The role of public relations in the formation of mental image
• Public relations function in the formation of mental image of organizations and institutions
• Managing public relations and shaping the mental image of organizations or institutions
• Media, communication and mental image
• Media functions that influence the image-building of organizations or institutions
• Areas of media influence to build mental image
• Create a mental image for both audiences
• Change the mental image
• Image strategies for organizations or institutions
Characteristics of indirect submission to the reality of the organization
• Psychological and social characteristics of the target audience
• Groups influence on trends
• Influence of opinion leaders and society on shaping trends
Image Software and Institutional Identity Building
• The advantages of creating good image about the organization
• The desired image of the organization and its composition
• Planning principles for image and identity programs
• The desired image composition
• Image Research Institutional Identity
• Importance of image research
• Image study tools and corporate identity
• Content analysis as a tool for image study
• Content analysis procedures
Social marketing mechanisms in the identity industry and image building of the organization
• The modern concept of social marketing
• Methods of planning social marketing campaigns for the identity industry and mental image of the establishment
• Practical presentations of social marketing models of the organization's identity and mental image
Programs and information campaigns in the management of public relations and their role in promoting institutional identity
• Public relations programs
• The concept and definition of public relations programs
• The role of public relations management in program development
• The importance of public relations programs
• Factors affecting public relations programs
• Planning public relations management programs
• The foundations of planning public relations programs
• The importance of planning public relations programs and activities
• Procedures for preparing public relations programs
• Conditions for the success of public relations programs
• Methods for evaluating public relations programs
• Planning public relations media campaigns
• Components of a public relations plan or program
• The stages of preparing media campaigns for public relations تحديث بتاريخ 17 May, 2023
وظائف مناسبة لهذه الدورة
Public Relations Representative , PR and Media Coordinator , Social Media Specialistنبذة عن معهد Alpha Training
التدريب هو حزمة في التطوير والترقية وعلامة فارقة في القطاعات التي يعتمد نجاحها على العامل البشري وعامل الإدارة. زاد الاهتمام بالموارد البشرية كونه الثروة الدائمة ، ودافع الأداء والنشاط الذي يتطلب بدوره الاهتمام بعملية التدريب. لذلك لا يجب أن يُنظر إلى إنفاق المال على التدريب كرفاهية ، بل كاستثمار حقيقي مع الإيرادات ، يتحقق من خلال زيادة إنتاجية الموظفين (الأداء) ، وتقليل النفايات والاستغلال الأمثل للموارد المتاحة. تكمن الأولوية في الوقت الحاضر في تعزيز قدرة كوادر المؤسسات والشركات ، واستثمار قدراتهم ، وتطوير الموارد البشرية من خلال التدريب والتطوير ، لأن الإنسان هو الحزمة الأساسية لأي عملية تنمية اقتصادية وميزة تنافسية ترغب جميع الشركات والمؤسسات في تحقيقها. لمعالجة.
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