Building Long-Term Customer Relations هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Retaining existing customers is more profitable and cost-effective that looking to secure new business. In fact, it is approximately six-times more expensive to attract a new customer than to hold onto a current customer. Nevertheless, the vast majority of businesses continue to focus primarily – sometimes exclusively – on bringing new customers through their doors. The key to building long-term customer relationships lies in proactivity from the earliest possible stage. From that all-important first-impression, every customer should be encouraged and inspired to remain loyal to your brand. Which sounds easier said than done, but is surprisingly achievable with an intelligent approach.
This insightful course has been designed for anyone working in a customer service capacity, along with business owners, managers and staff trainers. Explore the true value and importance of long-term customer relationships, effective strategies for nurturing strong business relationships and the primary goals of customer relationship management (CRM). Learn how customer satisfaction and loyalty are directly linked with the overall performance of the business as a whole.

Objectives

• Analyse the importance of having long term relations with customers
• Outline the Importance of CRM.
• Programme Content
• Topics:
• Incentives and Loyalty Schemes
• SWOT analysis
• How to Develop an Ongoing Business Relationship with Customers
• Building Relationships during a Service Contract
• Effectiveness of Corporate Activities in Building Long-Term Customer-Care Relationships
• Customer Relations
• What is a relationship between a customer and supplier?
• Repeat Business
• Satisfaction and Delight, Loyalty
• Benefits of Customer Retention
• Customer Satisfaction, Loyalty and Business Performance
• Do Customers Want Relationships With Companies?
• The Primary Stages of the CRM Value Chain

Course Benefits:

• Full Tutor Support
• Self paced, no fixed schedules
• Available to students anywhere in the world
• 24/7 Access to the LMS ( Learning Management System )
• Easy to understand quality e-learning study materials
• The benefit of applying for NUS extra Discount Card.

تحديث بتاريخ 05 November, 2020