تفاصيل الدورة
This course explores the overall art market, the role of marketing for different types of art spaces, exhibition spaces, including work with artists, visitors, sponsors engagement giving detailed guidance into art museums and galleries marketing strategies.The role of marketing for art galleries and museums
Art Galleries/Museums marketing core concepts and strategies
- Marketing research
- Audience research: Attraction and retention programs
- Product development: Museums, galleries offerings, promotional methods and tools
- Event development: Museums, galleries zoning and environmental scan
- Retailing: Service marketing to museum and gallery stores
- Brand stores merchandising: Benefits of merchandising and product assortment management in the scope of museums and galleries
Sponsorship, fundraising, membership and partnership options
تحديث بتاريخ 20 October, 2019
المتطلبات
The course is also open to people who are new to the field of art museums, galleries marketing with no or little previous experience.
This course explores the overall art market, the role of marketing for different types of art spaces, exhibition spaces, including work with artists, visitors, sponsors engagement giving a detailed guidance into art museums and galleries marketing strategies
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