AMPlify. Understanding relationships to improve agency business. هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Clients’ relationships with agencies invariably consist of: what they do, how they do it and how they pay for it. But, processes, behaviours and remuneration methods vary widely from client to client and even within client companies. AMPlify is a one-day training course designed to look at the interests and practices of the three main parties involved: Agencies, Marketing and Procurement, and to understand how their interests can be aligned to:

• Improve the quality of the client/agency relationship
• Improve its efficiency
• Improve agency performance and ultimately business results

Money and P​rocurement

How agencies make money. Looking at the difference between value-based pricing and value-based remuneration. Understanding the difference between time, effort and value.

Examining the rise and changing role of procurement, their move into marketing services and understanding procurement buying strategies.

• behaves in the marketing services sector
• behaves within an agency portfolio
• responds to clients processes and behaviours …and ultimately why clients usually get the work they deserve.
• Understanding the role of the client’s business problem. Using the Boston Matrix as a means of categorizing client problems (investment vs. divestment, speculation vs. risk-aversion). How these different business problems need appropriate processes, behaviours and procurement buying strategies.

Understanding AMPlify – Agencies, Marketing and Procurment

Looking at case studies to demonstrate how client business problems can be better solved with the correct application of procurement remuneration models, client processes and behaviours to match talent to task within the agency