Advertising with Google Adwords Workshop هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

• The basics of SEM (Search Engine Marketing) and Pull Marketing
• Understanding the difference between organic and paid search results
• Understanding pay-per-click advertising
• Understanding Adwords account structure
• Understanding Adtypes
• Keyword Research
• Purpose of keyword research
• Keyword match types
• Using negative keywords
• Keyword Planner Tool
• Budget Estimations
• Creating a Campaign
• Creating a new campaign
• Setting up a new campaign
• Budget strategy
• Creating an Ad Group
• Purposes of ad groups
• Creating effective adgroups
• Keyword & ad text strategy
• Bid strategy
• Quality Score
• Understanding the AdWords auction
• Understanding quality score
• How to improve quality scores
• Performance
• Defining conversions
• Testing Ads
• Ads and cpc optimization
• Tracking and Reporting
• What to track?
• How to track?
• The optimization tools
• Creating your customized reports
• Dos and Don'ts