Advanced Strategic Public Relations Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Objectives :

• The role of public relations in achieving the objectives of the institution.
Planning public relations programs.
• Implementing contemporary public relations and media strategies to improve institutional performance.
• Apply methods of building and improving the mental image of the institution
• Excellence in how to manage and avoid crises.
• Acquire conference organizing and data production skills.
• Acquire mass communication skills.



Training Content:

The overall concept of public relations and its role in contemporary institutions:
• The main dimensions of contemporary organizations.
• The administrative and professional concept of public relations.
• New public relations functions.
Organizational aspects of public relations agencies:
• Strategies and forms that public relations activity can take.
• Factors influencing public relations management strategies.
• Strategy of the organizational structure of the Public Relations Department.
• Public relations objectives and functions.
Characteristics and Specifications of Public Relations Operators:
• Characteristics and responsibilities of the Public Relations Manager.
• Administrative responsibility for PR managers.
• The conditions and specifications of innate and acquired by the operators in the field of public relations.
• Educational and ethical aspects.
PR Operations:
• Ways to identify public relations problems.
• Methodology for developing strategies and operational programs.
• Methods of implementing the PR program, evaluating the program and measuring results.
• How to select topics and identify public relations programs.
Behavioral aspects of public relations activities:
• The importance of analyzing the behavioral aspects of the public and its impact on communication policies.
• The individual and determinants of his behavior.
• Strategy to change the attitudes and behavior of the masses of the institution.
The role of public relations in crisis management:
• The concept of the crisis and its characteristics and types in contemporary organizations.
Factors influencing crisis management.
• Crisis management stages.
• Media tactics in crisis management.
Methods of organizing conferences and issuing data:
• Concept, situations and needs of the Conference
• Organize visits and prepare a statement.
• The technical rules governing the statement.
Strategies for effective communication with employees:
• Programs to raise morale and human relations with workers.
• A strategy to identify information required by staff.
• FAO's policy-making strategy with staff.
• Strategy to seek acceptance of employees and focus on direct contact
• A strategy to ensure that the activities offered by the enterprise are available.
• The strategy of stimulating employees and satisfying their psychological and social needs.
The role of public relations in building and improving the mental image of the institution:
• Image management
• Measurement of mental image
• Change the mental image
• Protecting mental image during crises
  تحديث بتاريخ 17 May, 2023