Advanced Diploma in Tourism and Hospitality Management هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Our Advanced Diploma in Toursim and Hospitality Management is a practical course that focuses on advanced skills to boost the portfolio of students from our Diploma in Toursim and Hospitality Management, as well as of working professionals. This course is designed in such a way that it is for the students who want to seek a middle management position in Tourism and Hospitality sectors, for passionate staff in the industry, who desire to proceed into executive positions and for those who wish to progress into Bachelor degree programmes

What Will I learn?

The course structure is designed to provide students with the following necessary knowledge, skills and tools:

• Global Business
• Organisation Behaviour
• Sustainable Tourism Planning and Development
• Human Resources Management- Facilities Management
• Principles of Economics & Statistics
• Managing Service Industry
• Meetings, Incentives, Conventions, Exhibitions (MICE)
• It is also designed for industry professionals who wish to update their skills and progress into a Degree course with renowned universities.

Course Content

Global Business

This module will survey current issues and trends in global business. Specific focus will be emphasized on the impact of these trends on managers in the hospitality setting.

• Show understanding of International Business including knowledge of cultural differences of international business
• Identify the differences of Political, Legal systems of National Environment
• Understand government intervention in international environment
• Understand global strategy and organisation
• Identify global market opportunities and its assessment methods
• Understand licensing, franchising and other contractual agreements
• Understand global sourcing and marketing strategies of international business

Organisation Behavior

The module introduces the objectives, roles, functions and various types of business organisations in adapting to a dynamic environment.

• Understand the nature and meaning of organisational behavior and its importance in positively influencing the human resource characteristics of organisational culture
• Analyse the individuals’ contribution to organisational behavior and performance
• Identify the goals, expectations and roles of individuals within organization, for example, the importance of attitudes, behavioral issues, stress, etc
• Know the nature and meaning of motivation and their implications for management
• Identify the nature and meaning of job satisfaction, its relationship to work performance
• Understand the nature and significance of groups in organisations and effective teamwork
• Identify the communication process in the formal and informal organisation and berries to effective communication

Sustainable Tourism Planning and Development

This module provides an extensive analysis of concepts regarding sustainable tourism planning, development in examining the relationship between the different types of tourism and its development.

• Identify the relationship between tourism, society and the environment
• Understand the physical and cultural impacts from the growth of tourism on the environment
• Define the concept of sustainability and develop an understanding and appreciation of sustainability in tourism
• Understand the awareness of the environmental, socio-cultural and economic impacts of Tourism
• Incorporate the principles of sustainable tourism into developing and managing tourism destinations and products

Human Resources Management

This module provides the framework for developing skills and knowledge for being employed in the business world; it is specially developed for global market.

• Understand the contemporary challenges of human resource management
• Identify the importance of human resource planning
• Understand the typical methods of performing job analysis
• Explain the advantages and disadvantages of external and internal recruitment
• Understand the various sources of information used for personal selection
• Identify the various methods used for performance evaluation
• Understand the various types of incentive plans

Facilities Management

This module covers the fundamental concepts of the laws and legislations in managing facilities for employees and business activities.

• Understand the laws and legislations in managing facilities for employees and business activities
• Identify the business issues in managing facilities as a challenging business function
• Manage the workplace facilities as a built environment
• Incorporate security issues as a new priority in facility management

Principles of Economics & Statistics

This module covers fundamental concepts applied in decision making in a business environment. Students acquired the understanding of the general economics and statistics and its effect upon business organizations and their markets.

• Understand the dynamics of low and supply and elasticity of demand and supply
• Explain the efficiency and fairness of market
• Understand the markets in action
• Explain consumer choice and demand
• Understand different forms of competition
• Identify the factors of economic growth

Managing Service Industry

Services dominate the expanding global economy and it is important for students to understand the reasons why established industries and old, famous companies decline or may even disappear as new business models in service industries emerge. In the every changing environment, firms often use new strategies, technology and skilled human resources to respond to the environmental changes.

• Understand the meaning of service marketing and consumer behavior in service context
• Understand positioning services in competitive market
• Acquire knowledge in developing service products
• Understand the mechanics of distributing service through electronic and physical means
• Know how to promote service and educate customers
• Design and managing service process
• Managing relationship and service loyalty
• Organizing for change management and service leadership

Meetings, Incentives, Conventions, Exhibitions (MICE)

This module focuses on the segmentation of the MICE market, its marketing and strategies to attract markets with specific needs and techniques.

• Gain insights into the importance of MICE in the tourism and hospitality industry, structure and different players of the MICE industry, type of events special requirements, scope of MICE industry and sponsorship
• Demonstrate basic understanding of the components of the concepts and techniques in the MICE industry
• Show understanding of principles and procedure for planning leisure services, resources, areas and facilities

Entry Requirements

• CSM Diploma in Tourism and Hospitality or any other relevant business courses
• Polytechnic Diploma
• Equivalent academic qualification from a recognized higher learning institution
• International students should also have English proficiency at IELTS 5.5 level or equivalent or have completed CSM Certificate of Proficiency in English or assessed by Academic Dean and/or Academic Manager to be considered for entry to course.

Students, without any of the above qualifications, will have at least two-year working experience in tourism and hospitality sections; and minimum 18 years old.