4x4 Marketing Course هذه الدورة تدرس باللغة الإنجليزية

تفاصيل الدورة

Venue :    Armada BlueBay Hotel -Meeting Room
Address :Armada Towers, Jumeirah Lakes Towers, Sheikh Zayed Road, , Dubai, UAE
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● A Concise Marketing Management Course
● Exactly the same syllabus instructed in university MBA programs .
●Based on Marketing Management Book by Kotler/ keller 14th edition.
●We offer credible knowledge.
●We save your time & money by shortening the course to the most suitable number of lectures without stalling .
●Money back guarantee.


 Course and Materials in English but we will translate and explain everything in Arabic whenever needed.

●Course Content :
1. Marketing: Managing Profitable Customer Relationships
2. Company and Marketing Strategy
3. Managing Marketing Information
4. Consumer Markets and Consumer Buyer Behavior
5. Segmentation, Targeting, and Positioning: Building the Right Relationships with the Right Customers
6. Product, Services, and Branding Strategies
7. New-Product Development and Product Life-Cycle Strategies
8. Pricing Considerations and Approaches
9. Marketing Channels and Supply Chain Management
10. Integrated Marketing Communication Strategy
11. Conclusion and Marketing Plan .
12-Digital Marketing brief.
13. Cases ,Workshops and individual assignments starting from first lecture .
14- Full Marketing Plan Development .





  تحديث بتاريخ 26 February, 2017