Diploma in Marketing Este curso é ministrado em inglês

Course details

Overview
 
The ultimate course in marketing. Nothing will be uncovered.
 
Description
 
Content:
 

• What is Marketing?
• Marketing Management
• Marketing Management Philosophies
• Marketing Challenges into the Next Century
• Marketing and Society: Social Responsibility and Marketing Ethics
• Social Criticisms of Marketing
• Citizen and Public Actions to Regulate
• Business Actions Towards Socially Responsible
• Principles for Public Policy Towards Marketing
• Strategic Marketing Planning
• The Global Market Place
• Business Markets and Business Buyer Behaviour
• Market Information and Marketing Research
• Core Strategy
• And many more

 
Assessment
 
This course will be assessed on the basis of one assignment. We believe doing practical assignments are the best way to assess the ability of the students and also it is the best way to make them apply what they have learnt into practice. Students can start their assignments from day one and complete the course as soon as they submit their assignment.
  Ultima actualização em  09 September, 2024