Digital Advertising & Google Adwords Diploma Este curso é ministrado em inglês

Course details

During this course, candidates are taught how to promote business effectively online and develop a targeted marketing strategy that engages potential customers. Experts in the field explain digital marketing techniques in simple, easy-to-understand terms, demonstrating how you can build a successful online marketing campaign for all digital channels.

In addition, learn how to get your organisation found by people on Google, precisely when they are searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.
 
COURSE CURRICULUM

MODULES

• Introduction to Online Marketing
• Understanding the Digital Marketing Strategy
• Definition of Digital Marketing
• Marketing by your own Website
• Overview of Analytics
• Search Engine Optimization Methodologies
• Differences between Search and Display Marketing
• Understanding Social Media Marketing
• Overview of Video Marketing
• Email Marketing Techniques
• Content Marketing Tips
• Mobile Marketing Techniques
• Expanding your Digital Marketing Knowledge
• Overview of the Google AdWords
• Pay-Per-Click Advertising Techniques
• Defining your Business Goals
• Stepping into Google Adwords
• Keywords Researching Techniques
• How to create your First Campaign?
• How to create your First Advertisements?
• How to monitor your advertisement?
• Advanced Advertising Techniques

Benefits you will gain:

• High-quality e-learning study materials and mock exams.
• Tutorials/materials from the industry leading experts.
• 24/7 Access to the Learning Portal.
• The benefit of applying for NUS extra Discount Card.
• Recognised Accredited Qualification.
• Excellent customer service and administrative support.

The method of Assessment:

At the end of the course, learners will take an online multiple choice question assessment test. This test is marked automatically, so you will receive an instant grade and know whether you have passed the course.

Certification:

Successful candidates will be awarded Diploma in Digital Advertising & Google AdWords.
 
  Ultima actualização em  21 March, 2024