Course details
Blog Creation Certificate
This course will give you an overview of blogging – why you should blog, how to choose the right blogging platform for you, how to write high-quality content, and how to use a blog to further your personal and professional goals.
You will learn the following:
- What is meant by the terms “blog,” “blogging,” and other related phrases.
- How blogging started, and how it became popular among internet users.
- The main reasons why people decide to write blogs.
- The various groups of people who run blogs, and what they often hope to achieve.
- Key questions you need to ask yourself before you decide to begin blogging.
- How to choose the right platform for your blog.
- How to make the decision between using a blog hosting service and hosting your own blog.
- The main features and costs associated with six of the most commonly-used blogging platforms.
- How to secure a domain name and hosting if you decide to set up a self-hosted blog.
- How to find extra help and support when launching your blog if you should require it.
- Why it is important to choose the right topic for your blog.
- How to devise an initial list of ideas for blog topics.
- How to select an idea that has the potential to make money at a later date.
- How to research the existing level of interest around your topic.
- The power of evergreen content and why you should consider an evergreen topic as the basis for your blog.
- Why producing high quality content should be your primary concern as a blogger.
- The various kinds of blog post you may wish to publish to your blog.
- How to devise ideas for your blog posts.
- Why it is a good idea to plan your posts using a posting schedule or diary.
- How to add extra value to your posts so that your readers will come to think of you as a reliable and authoritative resource.
- An overview of the most popular ways of making money from a blog.
- How to make money by placing advertisements on your blog.
- How to make money by promoting other people’s products on your blog.
- How to make money by selling your own products via your blog.
- Why you should not view blogging as a means of making money quickly.
- Why it is helpful to think of yourself as a member of a wider blogging community.
- Where you can find other bloggers writing in your niche.
- How you can attract more readers to your blog by networking with other bloggers.
- Why including guest posts on your blog is a good strategy for increasing engagement and traffic.
- How to collaborate with other bloggers on projects, and how doing so can boost your income and reputation.
- Why you should maintain a social media presence on at least one social media website.
- An overview of the most popular social media platforms for bloggers, and how each can be used to attract new readers and engage with your existing audience.
- The kind of content you can post to social media and how it can be used to engage readers.
- How to use social media to devise new ideas for blog content.
- The basics of social media etiquette and how to attract more followers.
- Why effective blogs often make use of images and videos alongside text.
- Different types of blog content that is often enhanced by visual media.
- Legal issues to consider when using other people’s media on your blog.
- How to produce your own memorable visual media for use on your site.
- How to optimize your images so that they help your blog rank well in search engines.
- Why you should consider starting a blog if you have a business.
- How you can use content to engage with existing customers and attract new prospects.
- How building an email list via a blog can provide you with a new means of selling products.
- How to strike a balance between maintaining a professional image and showcasing the personality of your business.
- How to promote your blog content on social media in such a way that attracts new customers.
- Why you need to be aware of the most common online security threats.
- An overview of the potential consequences of successful cyber-attacks.
- The reasons why people attempt to hack into blogs and other websites.
- Why you should keep backups of your blog content.
- How to keep a WordPress blog secure.
- How to stop spam and malicious communications being posted to your blog.
Benefits of taking this course:
- You can learn the material any place, any time, and at your own speed.
- All you need is an internet-enabled device.
- Content is presented as brief modules, making learning easy.
- Access to an online support system.
- A complete overview of the issues you need to consider when launching a blog.
- Affordable cost.
Ultima actualização em 08 July, 2018