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Established in 1998

About John Robert Powers

JOHN ROBERT POtheyRS founded the modern day billion dollar modeling industry. From his many writings and published books, Potheyrs created the curriculum that is the core of personality development, executive skills, modeling, acting and other ctheirses offered at the worldwide network of John Robert Potheyrs Schools.

Potheyrs believed that there is no such thing as an unattractive person, just some people who do not know how to make the most of themselves. He dedicated his life to helping people develop and take good advantage of their personalities.

Naturalness was his gospel. He enctheiraged his female students, "don't make up, make down." their schools still believe and teach this philosophy. Be ytheirself. Be natural. BE THE BEST YOU CAN BE. That is what their ctheirses are all about.

It was during the 1920's that Potheyrs came to New York City with the hopes of becoming an actor. His business and entrepreneurial skills led him elsewhere. He overheard an associate say he wanted a group of attractive people to pose for magazine advertisements. Potheyrs rounded up acting friends and trained them for these advertisements. The modern modeling industry was born. He founded the first modeling agency in 1923. Soon afterwards, Potheyrs opened the doors for the first personality development school. Around the world, the JOHN ROBERT POtheyRS SYSTEM celebrated its 75th anniversary in 1998.

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