Marketing Basics

• What is your marketing message?
• How to amplify your marketing message?
• Who is your target audience?
• How to write SEO rich content?
• How to boost your content on social media?

Social Media Marketing Strategy Formulation

• How to develop a social media marketing strategy tailored to your target audience, NGO goals and fundraising objectives.
• Identify metrics for determining the effectiveness of your social media activities
• Identify social media influencers
• Identify opportunities for engaging with influencers, prospects and supporters
• Setup, brand and optimise your brand's social media and digital accounts
• Decide your brand tone of voice and visual strategy
• Boosting your posts

• Plan your resources
• Plan channels and frequency of posts
• Plan your content
• Content planner guidelines
• Plan your visual content types: images, videos, animation, etc.

Cost: 1900 EGP

Duration: 2 Days