• Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing Mix
• Be well-versed with all key Social Media Marketing platforms - Facebook, Instagram, LinkedIn, Twitter and Snapchat.
• Learn how to create content and build an effective content plan for social media marketing platforms
• Understand how to craft a strategy to drive brand awareness, leads and sales for businesses and brands, through social media marketing
• Leverage various tools to improve the efficiency of your Social Media Marketing efforts.

• Gain a strong fundamental understanding of how Social Media Marketing works and its importance in the Digital Marketing mix.
• Learn how to create content and build an effective content plan for Facebook & Social Media marketing platforms.
• Use free online tools to create images and Video for Social Media

• Why should marketers care about SM?
• Introduction to various Social Media Platforms

• Facebook Marketing Terminology
• Facebook Newsfeed Algorithm and key algorithm parameters
• Facebook Page Creation

• Why Content is the foundation of SMM
• Psychology of Social Sharing
• Building Content That is Inherently Shareable
• Leveraging visual content - Creating great images and Video/Lessons
• Engaging SM Content Examples & Case Studies

• Canva
• Legend 
• Adobe Spark

• Learn how to use Facebook Marketing & Facebook Ads to  drive brand awareness, leads and sales for businesses and brands,
• Learn how to measure the success of your Facebook marketing efforts

• Facebook Page Best Practices
• KPIs to measure success
• Facebook Insights
• Facebook Video Best Practices
• Facebook Live
• Facebook Messenger & Chatbots
• Facebook Business Manager

• Facebook Ad Campaign Objectives
• Facebook Ad Targeting

• Create the perfect Facebook Page for Your Business
• Creating an effective strategy for building a community for your business on Facebook

• Learn how to use Twitter and LinkedIn to drive brand awareness, leads and sales for businesses and brands
• Learn how to measure the success of your Twitter and LinkedIn Marketing efforts

• Introduction to Twitter
• Twitter Marketing Terminology
• Twitter Marketing for Brand Awareness
• Twitter Ads
• Twitter Analytics
• Twitter Tools - Crowdfire, Tweriod, Hashtagify, Ritetag, TweetReach & TweetArchivist

• Introduction to LinkedIn
• LinkedIn for Personal Branding
• Brand Marketing on LinkedIn
• LinkedIn Company Pages
• Linkedin Page Insights
• LinkedIn Advanced Search
• LinkedIn Premium
• LinkedIn Ads

• Learn how to use Instagram and Snapchat for marketing
• Learn how to measure the success of your Instagram and Snapchat  Marketing efforts

• The Instagram audience
• Why Instagram for business
• Optimizing your instagram business profile
• Crafting an Instagram content strategy
• Best Practices
• Influencer Marketing on Instagram
• Boomerang
• Analytics & Measurement
• Instagram Marketing Tools
• Instagram Ads

• Understanding Snapchat
• Snapchat for beginners
• Basic Snapchat Terminology
• Snapchat for business
• Building a following
• Driving Engagement
• Snapchat Geofilters
• Analytics & Measurement

• Learn how to use Pinterest for marketing
• Learn how to measure the success of your Pinterest Marketing efforts
• Craft a strategy to drive brand awareness, leads and sales for businesses and brands, through social media marketing.
• Leverage various tools to improve the efficiency of your Social Media Marketing efforts.

• Understanding Pinterest
• Pinterest for business
• Marketing on Pinterest
• Best Practices
• Leveraging Rich Pins
• Analytics & Measurement

• Hootsuite 
• Buffer
• Tweetdeck
• SproutSocial

• The 10-step framework for crafting a successful SM strategy
• Setting goals
• Building Content That is Inherently Shareable
• Creating Content for multiple platforms
• Generating content ideas and building a plan
• Effective Content Distribution
• Evaluating success

Cost: 30 USD

Duration: Upto 18 Hours

Learning Outcomes

• You will understand the basics of Search Engine Optimization and its importance in your Digital Marketing mix.
• You will understand how SEO and Content Marketing work together to drive traffic to most online businesses & websites.
• You will be able to conduct hands-on SEO Audits of websites using various free & premium SEO Tools.
• Search Engine Optimization Certification validates your knowledge of the overall understanding of Search Engine Optimization & its aspects

Complete Training Curriculum

1. Introduction to SEO

Introduction to SEO

• Understand How Search Engines Work and the basics of crawling & indexing
• Basic understanding of SEO including On-page, Off-page, Technical SEO
• Know how to conduct Keyword Research for SEO

Video 1: How Search Engines Work

• Indexing & Crawling basics
• Optimizing crawl budget

Video 2: Intro to SEO

• Organic Search vs. Paid Search Results
• Anatomy of a Search Result (Search Snippet)
• What is On-page SEO (Content, Architecture, HTML)
• What is Off-page SEO / Link Building (Social, Content-based, PR)
• Periodic Table of SEO Success Factors

Video 3: Keyword Research

• Finding seed keywords: Mind map for Keyword Research
• Using Wikipedia, Forums for Keyword Research
• Keyword Research Process - Identify seed keywords, Collect metrics, map keywords

Video 4: Google Keyword Planner Tool

On-Page SEO

On-page SEO

• Understand the basics of HTML and SEO Tags on Web pages
• Basic & Advanced concepts of on-page SEO
• Learn how the Mobile web is relevant for SEO
• Understand Technical SEO including Page Speed optimization

Video 1: HTML Basics

• Web Page Basics: What is HTML, JavaScript, CSS
• Basic HTML Tags to create a web page
• HTML Tags for SEO: Title, H1, META Tags, IMG, A Href

Video 2: On-page SEO

• Title, H1, Meta Description, Keyword Usage
• Crawling: XML, HTML Sitemaps,
• Content Clusters (Creating SEO-based content)
• Anchor text & Internal linking
• Freshness of Content
• Vertical Search (Images, Video, Direct Answers)
• Negative on-page to avoid

Video 3: Technical SEO

• URL Architecture
• Page Speed Analysis (GTMetrix / YSlow / Google Page Speed Insights)
• Canonicalization
• Broken pages
• 301 Redirects

Video 4: Mobile SEO

• App Store Optimization
• Mobile Websites: Responsive, Adaptive, Dynamic
• Optimizing for Voice Search

Video 5: Schema Markups

• What is Schema & Why is it relevant to SEO.
• Schema Types - Micro, JSON-LD
• Common JSON Schema Tags - Organization, Website, BlogPosting, LocalBusiness
• How Schema shows up in SERPs

Off-Page SEO

Off-page SEO

• Understand the basics of Link Building and its significance in SEO
• How Social Media aids your SEO Strategy
• Leveraging local listings, citations, maps to boost traffic to your local store
• Video 1: Link Building
• What is Link Building
• Link Building Tactics
• Manual Link Building Process
• Link Building Metrics

• Quora
• YouTube Video SEO
• Slideshare, Scribd and other social channels for SEO

• What is Local SEO, Pigeon Update
• Google My Business, Bing Places
• Local Pages on your website
• Local listings / citations

• Understand the basics of Link Building and its significance in SEO
• How Social Media aids your SEO Strategy
• Leveraging local listings, citations, maps to boost traffic to your local store

• What are SEO Audits?
• Different Types of SEO Audits.
• Complete SEO Audit with Checklist - Screaming Frog SEO Spider, SEMRush Backlink Audit, Page Speed Audit with GTMetrix
• Google Page Speed Insights, Mobile Site Audit

• History of Google Algorithms
• Panda, Penguin, Pigeon, Caffeine updates
• RankBrain and the Future of SEO

• Basics of Google Analytics
• SEO Metrics to Measure - On-page, Off-page, Technical
• SEO Reporting

• Top Blogs to follow for SEO
• Free Learning Resources - Moz, Google Analytics
• A career in SEO

Cost: 30 USD

Duration: Upto 16 Hours

Learning Outcomes :

• You will have an in-depth understanding of Search Engine     Marketing fundamentals.
• You will have hands-on experience creating, running, reviewing and optimizing Google Ads campaigns for a local business/firm.
• You will develop an understanding of the different tools that can be used to create and optimize effective Google Ads campaigns.
• You will have gained hands-on experience running different types of reports in Google Ads to gain insights into Campaign performance.
• You will be able to conduct Google Ads Account Audits using the experience gained from the SEM module.
• Certifications: Google Ads - Fundamental, Search, Display, Video, Shopping and Mobile Advertising.

Search Engine Marketing (SEM) is a cost-effective way of generating highly relevant leads to your business. The best thing about SEM is that it offers contextual targeting, which helps you to target an audience based on their interests, location, demographics, time and so on. SEM campaign is based on CPC (Cost-per-click) advertisement model. You only need to pay when a user clicks on your ad. Also unlike SEO, it starts immediately and you will start getting results as soon as you start the campaign.

Search Engine Marketing Training's Scope

• Strategize PPC action plan.
• Increase ROI on PPC campaigns by optimizing CTR, Quality scores and other important parameters.
• Draft more relevant text ads and drive traffic to PPC landing page.
• Minimize cost by having an effective bid management strategy and organized account structure.
• Improve conversion rates by optimizing PPC landing pages.
• Define the key performance indicators for efficient reporting and analysis.

1. What is SEM?
2. Why Google Ads?
3. Where do Google ads show (networks, devices)?
4. Ads Terminologies
5. How Does the SEM Auction Work?
6. Structure of an Ads Account
7. Campaign Types - Introduction to Search, Display (including        Videos), Shopping and Mobile-specific campaign types, and          when/why to use them.
8. Creation of SN Campaign
9. Ad
    a. Ad Formats
    b. Ad Text Policies
    c. Ad Text Best Practices
10. DKI & DSA
11. Ad Extensions

2. Mastering the Art of Keyword Research :

1. Keyword Research: Tool - Keyword Planner & Estimator
2. Keyword Match types
3. Landing Page
4. Bidding and Budget
5. Optimizing the SN Campaign using the KW Planner, Match types, Ad Text best practices, etc.

Display Advertising:

1. Introduction to Google Display Network
2. Display Campaigns - Targeting Options - including  remarketing introduction
3. Display Ad Formats
4. Ad Gallery Tool
5. Create two GDN Campaigns:
      with Demographic, Topic, Interest and Placement Targeting.
     b. Second, with remarketing lists.
6. Conversion Tracking - Set up process

& Auditing:

1. Mobile-specific Ad Campaigns
2. Report Editor - Running different types of reports
3. Optimization Strategies
4. Account Audit Demo - Wordstream Account Audit Tool (or any other relevant free tools)

Cost: 30 USD

Duration: Upto 18 Hours