WEEKLY: LECTURE 5 HOURS/WEEK. LAB 13 HOURS/WEEK

The Basics

• Understand Gerber AccuMark sequence of operations.
• Learn Data Input - How pattern shapes are digitised and entered in the pattern making system.
• Work with Gerber menu items to develop, modify, check and finalise pattern pieces.
• Understand menu, sub-menus and functions to develop pattern making in the system.
• Understand data management, import/export and moving/deleting data.
• Create models to industry standards and run them through the AccuMark processes.

• Create new pieces through the Create Piece Menu.
• Group existing pieces together and create a new Model File Editor in Pattern Design.
• Determine piece identifications for digitized pieces.
• Create a Grade Rule Table for digitizing purposes.
• Practice Digitizing a Closed Piece and a Mirrored Piece.
• Verify Digitized Data and view pieces in Pattern Design.
• Seam allowance and notches.
• Label a cut line for production
• Edit grade point
• Offset line
• Shorten or length an internal line
• Drill hole

• Create new pieces from drafting
• Create piece by Trace function
• Darts manipulation
• Get to know all measuring tools
• Rotation pieces and line
• Flip pieces
• Create straight line, curve line, and flatten line segment
• Assign rule table
• Snap to Geometry
• Trace asymmetrical pieces
• Grading map
• Grading Rule table data
• Marker order
• Calculate yield/ efficiency/ block facing/ bump line
• Split/combine marker
• Scale
• Shrinkage
• Remove grading
• Resizing
• Mini marker
• Export zip
• Convert data
• Costing chart
• Measurement chart

Cost: 9500 CAD

Duration: 16 Weeks

• Introduction to the various roles in the fashion industry.
• Understand how all roles work together in bringing products to market.

• Introduction to building a spec sheet.
• Use of software to produce industry-standard technical documents.
• Understand how to prepare technical specification packages.

• Overview / review of different seam constructions.
• Identify construction details in a spec sheet.
• Overview of trim items often found in apparel products.
• BOM (Bill of Materials) are defined.
• Build a BOM, estimating yields, minimum orders, etc.
• Understand and prepare a production plan / calendar.
• Identify fabric and trim lead times with suppliers.
• Understand lab dips, colour matching, and DTM (Dye to Match) trims.

• Textile fibres, yarn classification and numbering, texturing, spun yarn manufacturing and yarn testing.
• Knitting and weaving fundamentals, and nonwovens.
• Fabric preparation and fabric finishing.
• Colour - dyestuffs, pigments, digital and traditional printing methods.
• Fabric sourcing.

• Review of design and pattern making.
• Problem solving in manufacturing.
• Identify effective methods for tracking changes.
• Producing a run - either sample or production, and what are the differences.
• QC - working with production to identify and uphold quality standards.
• Confirm and release approved tech packs.
• Using tech packs, produce three samples at domestic factory

• Understand the role of sourcing and determine best methods of use.
• Pros and cons of factory allocation.
• Confirm material souring.
• Understand flow chart that runs between PD,Sourcing Mangers and Design
• Using learned techniques, locate one overseas apparel manufacturer to produce a total of three samples, using tech packs created.

• Understand basic factory flow.
• Understand and prepare costing, estimating yields.
• Produce a production plan using strict timelines.
• Understand the role of finance.

Cost: 9500 CAD

Duration: 16 Weeks

• Define the terminology common to the fashion industry.
• Identify the segments of the fashion industry and their roles in the fashion pipeline.
• Trace the movement of fashion from concept to consumer.
• Identify current designers and recognize their signature styles.
• Develop an awareness of the variety and rewards of fashion related careers.
• Outline the key strategies and processes of fashion marketing.
• Explain the concept of research and development.
• Compare the marketing of fashion to that of other products.
• Identify a strategy to use for market distribution.
• Display an ability to prepare and present fashion marketing information.
• Produce a fashion-related event video.

• Identify the numerous factors that influence consumer buying behavior.
• Discuss how consumer attitudes can be influenced by marketers.
• Relate basic psychological concepts to consumer motivation and need fulfillment.
• Differentiate between qualitative and quantitative consumer research and design, administer, and analyze basic data collection instruments.

• Understand the role of writing in the communication process.
• Identify the role of fashion journalism in newspaper, magazine, and new media.
• Write fashion copy for a newspaper, magazine, and online media.
• Write fashion copy for advertising and PR purposes.
• Pitch a fashion story.
• Conceive, edit and publish a hard-copy print magazine.

• Demonstrate an understanding of traditional and emerging public relations techniques.
• Analyze real world observations and apply to public relations initiatives.
• Demonstrate creative and critical thinking skills.
• Improve personal communication and public presentation skills.
• Analyze marketing strategies employed by advertisers in a wide variety of media: Print, Broadcast, Out-of-Home, Online, and Social Media.
• Exhibit an understanding of how to target advertising to specific markets.
• Develop and budget an ad campaign integrating multiple media platforms.
• Develop a media contact list.
• Produce a professional Media Kit, including press release, company backgrounder, designer bio, and product lookbook.

• Understand ways in which business and non-profits use social media marketing to engage customers.
• Understand foundational vocabulary and terminology of social media marketing and social media analytics.
• Use the technologies involved in order to effectively communicate tactics, strategies and decisions related to social media marketing.
• Appreciate the strategic implications, including risks and ethical implications, of social media marketing.
• Analyze social media's usefulness for businesses as a vehicle for facilitating customer communication and interactions.
• Understand trending topics, types of content, and users.
• Build engagement with appropriate links and tone of voice.
• Examine web analytics, digital branding, WordPress-specific blogging, online advertising, social media, SEO, and more.

• Explain the fundamental theories and processes of brand creation.
• Differentiate a product identity from a brand identity.
• Define strategy in the context of brand building.
• Discuss the use of symbols and metaphors.
• Discuss elements of brand packaging to help establish brand identity.
• Explain the four pillars of branding.
• Prepare a blueprint for brand development.

• Display an understanding of basic e-Business/e-Commerce models and markets.
• Compare, assess and make improvement recommendations for websites, e-stores, blogs, marketing/e-commerce apps, and creative content based on usability, engagement and target market objectives.
• Create digital content to promote sales.
• Conceive and publish an on-line e-Business store.

• Develop skills in creative direction and production.
• Learn planning and budgeting.
• Develop critical paths for event execution.
• Acquire skills in project management.
• Learn event accounting and break-even metrics.
• Understand talent management and acquisition.
• Develop critical thinking and evaluation skills to develop solid sales promotions.
• Assess the financial return on Trunk Shows, Pop Up Shops, and other off-site promotional activities.
• Conceive, promote, and execute a local sales event.

Cost: 9500 CAD

Duration: 16 Weeks

• Introduction to flat pattern-making methods and concepts
• Mannequin/measurement taking
• Drafting basic pattern blocks - front and back bodice, waistbands, hems
• Draft manipulations - darts
• Draft special components of a garment - fly zipper, kick pleats, vents, pockets
• Design analysis - personal measurements, garment fitting principles, assessing garment fit, alterations to correct fit
• Terminology of garment and pattern parts
• Pattern marking, labeling, and pattern sequence
• Draft sleeve, skirt and pant slopers
• Draft button-up shirt pattern
• Draft dress sloper
• Draft flared/gored/pleated skirt patterns
• Introduce collar/sleeve manipulations
• Introduce and draft patterns for knit fabrics (active wear) - T-shirt, polo shirt, leggings, bodysuit, hoodie, jacket.
• Draft men's bodice sloper, men's shirt
• Draft kid's bodice sloper, princess style line dress

• Use of equipment, maintenance, and safety
• Sewing practices
• Sewing tools
• Identifying fabrics and weaves
• Fabric characteristics - grain, weight
• Identifying different types of fusing
• Threading a machine
• Practice sewing straight line, curve line and back stitch
• Using notches
• Construct special components of a garment - fly zipper, kick pleats, vents, pockets
• Cut, mark, and sew garments
• Construction techniques - stitches, seams, hem finishes, zipper applications, waistband applications, pleats, vents, pockets, and lining
• Garment assembly methods and sequencing
• Complete sewing sample reference booklet
• Sew samples constructed from your manipulated pattern blocks for a 6-piece collection

Cost: 9500 CAD

Duration: 16 Weeks

• Breaking the figure down into simple shapes
• Gesture
• Proportion
• Fleshing out the figure
• Faces
• Hands/feet
• Exaggeration
• Stylization
• Students will learn how to render the figure in color and apply a light source (shadow). Skin tones and hair rendering will be studied and executed in both realism and stylization.

• Skirts
• Blouses/shirt
• Pants
• Jackets
• Lapels/collars/closures
• Ruching, ruffles, drape
• Fabric texture and hand
• RENDERING
• Utilizing gouache, markers and colored pencils, students will learn to render fabrics accurately, including prints in actual scale.
• Linen
• Wool
• Satin
• Leather/vinyl
• Sequin
• Lace/eyelet
• Houndstooth, tweed, pinstripes
• Prints, both geometric and floral
• Fur

• Students will create professional fashion drawings and learn how to create a professional layout of a collection with technical drawings and fabrications, as well as a collection and designer statement.

• 7 silhouettes in fashion
• Hand/Fabrics/ Weights /Seasonality/Prints and Print Matching
• 5:8 proportion/ Golden Mean
• Rhythm/ Balance- symmetrical/asymmetrical
• Equal and unequal rhythm
• Continuous line movement
• Unity

• Recognize and identify garment styles, names, and fashion terminology

• Build a collection concept
• Learn effective types of research
• Create a Brand Matrix and customer profile
• Build a mood board for a collection
• Research and design for a target market/demographic.

• Research textile trade shows (Premiere Vision)
• Understand fabric agents and the role of sourcing
• Create a cohesive fabric story
• Learn how to select appropriate fabrics for seasons and mood, and be able to swatch a collection

• Create and hand render technical drawings for specification packages and line sheets
• Work from spec library to create new styles

• Learn correct names and pronunciations in the fashion industry, including designers

• Learn how to bring all the elements of the fashion cycle together and create and draw a 40-piece cohesive collection specific to your own designer niche

Cost: 9500 CAD

Duration: 16 Weeks