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Communication Skills Techniques of Public Relations - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague

Fri, 12 Dec 2025 17:20:54 +04

Overview

The "Communication Skills and Techniques of Public Relations" course is designed to provide professionals with a comprehensive understanding of communication principles and strategies specific to the field of public relations (PR). Geared towards PR practitioners, communication professionals, and aspiring PR professionals, this course offers an in-depth exploration of effective communication techniques and their application in PR contexts.

Throughout the course, participants will delve into fundamental topics related to communication skills, including verbal and nonverbal communication, active listening, empathy, persuasion, and negotiation. Emphasis is placed on understanding how these skills can be leveraged to build and maintain positive relationships with stakeholders, including clients, media, investors, and the public.

Objectives

Understand the core principles, functions, and strategic role of Public Relations within an organisation.
Develop effective verbal, written, and interpersonal communication skills essential for PR activities.
Learn techniques for crafting clear, persuasive, and audience-focused messages across various communication channels.
Gain the ability to manage media relations, prepare press releases, and respond confidently to media inquiries.
Understand how to build and maintain strong relationships with stakeholders, partners, and the public.
Enhance skills in crisis communication and learn how to manage reputational risks during challenging situations.
Learn how to plan, implement, and evaluate PR campaigns that align with organisational goals.
Gain insight into digital PR techniques, including social media engagement, online reputation management, and content strategies.
Develop confidence in public speaking, presentation delivery, and representing the organisation effectively.

Cost: 4250 USD

Duration: 5 Days

Effective Planning of Media Campaigns - London Training For Excellence , Netherlands, UAE, United Kingdom, Dubai, London, Amsterdam,United Arab Emirates,United Kingdom

Mon, 05 Aug 2024 16:10:35 +04

Overview
Sustained media campaigns can help drive strategic organizational change build public perceptions and drive reputation with key stakeholders. Well planned and executed campaigns are a cost-effective means of changing perceptions and increasing stakeholder value for an organisation. This powerful program takes a problem solving approach to the design of media campaigns. By closely fitting the campaign to core business priorities as well as project objectives campaign design reinforces key messages and organizational strategy. Participants will develop the skills to design plan cost deliver and evaluate campaigns using the full range of media and channels. Case study examples in print and video will be used throughout. Action planning for the workplace to put ideas into action is a strong feature of the program.

Objective

To examine the range of media campaigns and the purposes that they can achieve.
To develop a problem-solving approach to match media campaign strategy to business objectives.
To plan media campaigns to meet need setting clear objectives with behavioral outcomes and measurable results.
To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media.
To learn how to evaluate media campaigns to demonstrate success to the business and to develop campaign methodology.
The program emphasizes the following competencies:
Problem solving methodology to match media campaigns to business objectives/priorities.
Planning to costscheduledeliver and monitor campaign activities.
Persuasive techniques to win support of top tier management for campaigns and convince other managers and staff to participate.
Use of a wide range of channels and media to reach audiences in a way that will influence their behavior. This includes e-media.
Effective evaluation techniques to measure the impact on audiences and to monitor changes in their behavior.
Summarizing and reporting impact to the business to demonstrate contribution to achieving organizational objectives.

Who Should Attend
This program has been designed for media practitioners/professionals and for senior professionals elsewhere in the organisation who want to use PR/communications tools to best effect in meeting business objectives. Communicating effectively with key stakeholders is vital to the delivery of business goals. This program demonstrates how media can be a key element of business strategy through coherent and focused campaigns.

Course Outlines
Day 1 - Effective Media Campaigns:

Welcome and introduction.
Media campaigns
their use and their risks.
Case study examples
what works and what does not.
Practical example
tackling a business challenge.
An introduction to evaluation.

Day 2 - A Problem-Solving Approach to Campaigns:

Business strategy and problem identification.
Problem solving methods
choosing the right one.
Problem analysis
desk research stakeholder analysis PEST and SWOT.
Setting measurable objectives.
Force field analysis and risk identification.

Day 3 - Planning and Costing Campaigns:

Identifying the stages of the campaign and decision points.
Preparing an effective schedule
critical path analysis.
Costing the plan and preparing a budget.
Practice case-studies.
Co-ordinating campaign elements across stakeholder groups.

Day 4 - Channels Delivery and Evaluation:

From strategy to tactics.
Principles of evaluation.
Research tools and methods.
Channel effectiveness and use of media.
Using influencer strategies to multiply effectiveness.

Day 5 - Putting it all together

Effective Delivery in Your Organisation:
A risk-management approach.
Dealing with contingencies.
Winning support - selling ideas to others in the business.
Ensuring that results are seen and credited.
Personal action planning.

Cost: 4900 USD

Duration: 5 Days

Digital Marketing & Social Media - GBA -Professional London Training Center , Australia, Germany, India, Netherlands, Turkey, UAE, United Kingdom, Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich,Dubai,Mumbai,United Kingdom

Thu, 18 Apr 2019 17:07:55 +04

Digital Marketing and Social Media encompass all electronic marketing or the Internet. It plays a vital role in marketing and is very cost effective as well. There are various channels covering with in Digital marketing that websites connect with like Search Engine, Social Media, Email and many other ways. Today everybody is taking advantage of Digital Marketing to market there product and service and to reach the global market. No matter where you are located in the world, your product can reach to the clients anywhere in the world. As well as producing innovative and creative social media strategies, you will learn how to boost brand awareness with content that makes your users want to share, tweet and pin your path to social media success. With the effective analysis of campaign results, you'll be on track to exceed sales targets and advance your career with the latest social media marketing techniques.

Objectives

This Course of Digital marketing and social media will give you and your team all the necessary skills and knowledge to efficiently navigate with your own way. Our expert trainers will pay attention to cover everything which is important from Paid Advertising, Using Google Analytics, Website Optimisation, Data Analysis, Social Media, Email Campaign to all the social media platform including, Linked In, Facebook, Twitter, Instagram and much more. We will feed you with all the important tools to achieve your online goal and ensure your marketing activities are providing you with a positive result.

Key Benefit
The course will provide you with Updated knowledge, case studies and practical example with in the agenda. Digital Marketing and Social media training course will give you and your team the knowledge and tools to kick-start social media for your business. Starting with social media strategy, how to set up and optimise the different social media profiles and creating engaging content.

Cost: 4500 USD

Duration: Upto 5 Days

Crisis Management & Communications - GBA -Professional London Training Center , Dubai, Delhi, Mumbai, Sydney, London, Istanbul, Frankfurt, Munich, The Hague,Mumbai,United Kingdom

Mon, 08 Apr 2019 23:35:07 +04

This course explores various crisis caused by internal and external issues as well as methods for determining the risk to use as a basis for crisis management plans.

This will help them understand what risks and crisis situations may encompass.

It will provide them with the skills at contingency planning so unexpected situations have minimal impact.

It will help to formulate the team to manage emergency situations and keep a business running with stability regardless of external impacts.

OBJECTIVE

Understanding crisis issues and management
Attaining skills at contingency planning
Understanding the need of the Crisis Management Team
Creating an effective set of standards during the emergency situation Keeping the stability in the business

Cost: 4500 USD

Duration: Upto 5 Days

Effective Communication Skills - London Training For Excellence , Dubai,Netherlands,United Arab Emirates,United Kingdom

Thu, 06 Sep 2018 15:38:22 +04

Introduction:

This course develops delegates understanding of how we communicate and presents several easy-to-use soft skills techniques can improve their ability to establish rapport with others, strengthen relationships and avoid common conversational traps.

In particular, the course covers areas such as listening, probing and understanding other people’s perceptions as well as understanding intentions and their ; The course also looks at the importance of taking responsibility and avoiding the blame cycle. Delegates will learn to manage their emotions so that they don’t derail conversations. They will practice techniques to effectively manage difficult conversations and express themselves clearly and ;

Objective:

By the end of this interactive training programme, you will be able to:

establish rapport and build strong relationships
understand how perceptions and intentions influence behaviour
avoid blaming others when things go wrong
manage your own feelings and emotions
successfully handle difficult conversations
move forward by focussing on underlying issues or concerns

Cost: 4900 USD

Duration: 5 Days