Cost: 3995 USD

Duration: 5 Days

Cost: 3195 USD

Duration: 3 Days

Cost: 3195 USD

Duration: 3 Days

Cost: 3495 USD

Duration: 4 Days

Cost: 3995 USD

Duration: 5 Days

Cost: 3995 USD

Duration: 5 Days

Cost: 3995 USD

Duration: 5 Days

Cost: 3495 USD

Duration: 4 Days

• Identify and adopt the right professional selling behaviors and skills needed to maximize sales performance.
• Develop critical self-driven practices to optimize personal and business effectiveness and efficiency
• Distinguish between different sales methodologies and identify the primary focus for each one of them create, implement and support the right sales strategies, goals and objectives through their solid insight into the sales process.
• Defend the principles of successful negotiations while handling objections, and pitching the right value propositions critical for long term business relationships.
• Use questioning and probing techniques to improve prospecting capabilities throughout the sales process.

• The evolution of personal selling
• The new sales competencies
• Behaviors, characteristics and skills of a successful salesperson
• Assessing performance according to specific sales indicators
• Root causes of sales problems
• Personal selling profile

• Effective prospecting and pre-visit research
• Characteristics of different selling models, types and structures
• Setting goals based on your sales quota and plan
• Analyzing the territory and conducting account research
• How to conduct effective competitive analysis
• Neutralize or offsetting perceived competitor's advantages
• Working your company's strengths against competitors' weaknesses
• Planning your calendar to achieve sales goals and build a sales pipeline
• Identifying resources and methods of generating leads
• Delivering clear and effective presentations
• Handling and overcoming objections
• Achieving positive closing techniques
• Recognizing service as a hard differentiator

• Understanding the principles involved in successful negotiation
• Sales negotiation and vulnerability analysis
• Building a value position and relationship through principled negotiating
• Leveraging the art of persuasion

• Developing a customer profile
• Service beliefs and philosophies
• Basic attributes of a positive attitude
• Questioning and probing skills
• Leveraging open and closed questions
• The importance of listening
• Understanding different buyer behaviors styles in relation to your own
• How to respond to different buyers and different personalities
• Strategies to maintain communication with a customer

Cost: 3495 USD

Duration: 4 Days

• Create an integrated PR strategy
• Advanced interview skills
• Effective use of online PR options
• Management of electronic media
• Maximize your organization media strength
• Understand the rules for lobbying campaigns
• Manage the merits and demerits of direct email

• Senior manager communication challenges
• What does the media wants?
• How to integrate PR with the marketing mix?
• Using Internet PR and viral marketing effectively
• Identifying the problems that could be faced
• Developing a PR plan
• Advanced interview techniques that work
• Communicating with your body
• Successful one-to-one press interviews
• Formulating key messages
• Controlling emotional responses
• Delivering attractive speech
• Making news portals and web news services work for you
• Developing PR strategies
• Ensuring that your side of the story is heard
• Handling the Press - the golden rules
• Press releases that work
• Writing effective press releases
• Using pictures effectively
• Sourcing PR information
• Using Radio and Television
• Web Marketing and PR
• Cultural diversities on body language
• Delivering "BAD NEWS"
• Handling media enquiries
• Advanced crisis management & reputation management
• Brief spokespeople prior to media interviews
• Choosing and using a PR agency
• Measuring results 

Cost: 3995 USD

Duration: 5 Days

• Realize the difference between crude person behavior, and a refined one;
• Understand, and apply the right attitude, at the right time with the right person
• Create positive impressions
• Learn the right etiquette and protocol with celebrities,
• Planning and orchestrating visits, meetings, ceremonies, and special events
• Attend to receptions and social gatherings as an aristocrat
• Precedence, Titles and Forms of Address.
• Learn the proper table manners.
• Protocol Event Planning Process

• Public Relation Introduction
• What is Protocol and Etiquette?
• Quiz Exercise
• Attributes of a Protocol Employee
• Public Relation Communication Process
• Public Relation Communication tools
• Communicating with your body
• Greetings, Introduction and hand shacking
• Listening Skills
• First Impressions
• Public Relation Planning and Executing the Campaign
• Select Research Methodology

Cost: 3195 USD

Duration: 4 Days

• List and define PR concepts and differentiate between PR and advertising
• Create and implement a PR plan
• List contributions of PR campaigns to strategic management
• Manage a crisis using PR
• Explain the importance of organizational and corporate image
• Measure PR effectiveness

• PR: definitions, concepts
• Stakeholders in PR
• The many components of PR
• Key differences between PR and advertising

• PR plan: definition and needs
• Characteristics of a PR plan
• SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
• Target audience(s)
• Goals (what we hope to accomplish)
• Objectives (what needs to be done)
• Key messages: simple and descriptive
• Strategy (methods to accomplish objectives)
• Tactics (deadlines and cost)
• Timeline and responsibilities

• PR and strategic management
• Taking a strategic approach
• What can PR accomplish
• Environmental scanning
• Internal and external environment
• Managing issues

• Defining and identifying a crisis
• Remembering the rules in a crisis
• Phases of a crisis
• The disclosure principle
• The symmetrical communication principle
• The relationship principle
• The accountability principle

• Public opinion (attitudes, opinions, actions)
• Building the organizational image
• Variables of managing the image
• Image and reputation management
• From identity to reputation
• Relationship management

• Purpose of evaluation (output, outcome)
• Evaluating (process and goals)
• Matching objectives and results
• Measurement (production, exposure)
• Weaknesses of the traditional approach
• Measurement techniques 

Cost: 3995 USD

Duration: 5 Days

• Create an integrated PR strategy
• Advanced interview skills
• Effective use of online PR options
• Management of electronic media
• Maximize your organization media strength
• Understand the rules for lobbying campaigns
• Manage the merits and demerits of direct email

• Communication challenges in business
• Successful Marketing and PR Strategies
• How to integrate PR with the marketing mix?
• Using Internet PR and viral marketing effectively
• Advanced interview techniques that work
• Communicating with your body
• Successful one-to-one press interviews
• Delivering attractive speech
• Controlling emotional responses
• Make News portals and Web news services work for you
• Review of common writing principles
• Mistakes with email PR - and how to avoid them
• Handling the Press - the golden rules
• Press releases that work
• Using pictures effectively
• Sourcing PR information
• Using Radio and Television
• Web Marketing and PR
• Cultural diversities on body language
• Delivering a "BAD NEWS"
• Advanced crisis management & reputation management
• Handling a PR Crisis
• Choosing and using a PR agency

Cost: 3995 USD

Duration: 5 Days

• Understand the purpose and use of NLP sales skills.
• Be comfortable identifying and working with a client's map of the world.
• Build rapport with a client, quickly and easily.
• Be confident identifying and working with a client's meta programs.
• Understand the psychology of persuasion and its use in sales presentations.
• Structure and deliver a powerful, convincing presentation.

• Delegates present a typical customer presentation.
• Presentations are assessed and broken down under course criteria.
• Introduction to NLP sales skills.
• NLP - the human brain and how to influence it.
• VAK - developing the ability to speak everyone's language.
• Discovering each client's unique buying map.
• Motivations - when to use the carrot, and when to use the stick.
• Rapport building techniques.
• Using meta-programs to subtly create desire.
• Structuring your presentation - what do I want my audience to THINK, FEEL and DO?
• Presentations are re-designed with the day's learning in mind.
• Sections of the presentations are re-presented with coaching.
• The psychology of persuasion.
• Structuring your presentation in order to psychologically influence the audience's decision-making process.
• Hitting the client's 'value based' buttons.
• Selling the benefits - sell the sizzle NOT the sausage.
• When and how to encourage/manage questions and objections.
• Selling through our stories.
• Practical activities to spice up the presentations.
• Visual aids and maintaining interest.
• Using notes.
• Moving away from PowerPoint™.
• Individual coaching on personal presentation.
• Talking and walking, power pausing, body language, voice, pace etc.
• Closing the client - understanding when and how.
• Delegates will restructure their presentations.
• Video feedback.
• Practical application exercises.
• Final presentations.
• Intensive 1-2-1 coaching and video feedback from facilitator.
• Handling worse case scenarios

Cost: 3195 USD

Duration: 3 Days